Jersey. Curiously Brit...(ish)
Our “Curiously Brit..(ish)" campaign aims to drive awareness and interest in Jersey as a holiday destination for UK travellers. It encourages prospective visitors to think differently about Jersey and tap into their key motivations to travel.
Our campaigns leverage Jersey's brand proposition to tell our story. Our activity is focused on evolving perceptions of Jersey, turning visitor aspirations into bookings and driving incremental visitor spend.