Considering the variety of channels and platforms your customers use is crucial. We will break down how consumers search for tourism businesses in Jersey when they are planning and booking holidays, and the best methods of reaching those consumers.
Start with imagining the Jersey you love.
How does what you see and hear make you feel? Together, we have an opportunity to capture that feeling, reminding past visitors of Jersey’s special appeal and inspiring new visitors to experience the island for themselves. Here are a few tips to help you tell our story to the right people, at the right time. Let’s work together to help Jersey shine a little brighter.
You need to consider using multiple channels, to ensure you’re maximising your chances of reaching more visitors that may be considering Jersey as their next holiday destination.
Below are a few of the key areas to bring people to your business.
Using the list of methods below you will be best equipped to reach prospective visitors via digital channels.
- Ensure that you have updated your product details on Visit Jersey’s My Listing Portal which feeds Jersey.com.
- Ensure that the images you supply are doing your product justice and are selling your location or product in its best light – both literally and figuratively, e.g. include the view from your property as well as the exterior. Bedrooms do not sell your location.
- Register for Visit Jersey’s media library and gain access to a wide range of imagery.
- Update your website regularly, share What’s On in Jersey and include any special offers – ensure to share these also on the My Listing Portal.
- Include a link to Jersey.com on your website, or an image to local attractions, festivals and events as this may be the hook required to bring visitors to your accommodation. If you are an attraction include a link to local accommodation options to help the customer with their search.
- Insert GPS co-ordinates and use Google Maps to show the exact location of your business using a Google Business Profile.
- Use the hashtag #theislandbreak across your social channels and tag @visitjerseyci. View our social media guide on how to engage on social.
Customer Relationship Management (CRM)
CRM is a technology platform that allows your company to easily manage relationships and interactions with both new and existing customers. Follow our tips below for optimal performance through the CRM channel.
- Keep your consumer database up-to-date and correspond with your visitors on any new developments and follow them on social media.
- Incentivise previous customers to refer their friends to your business, word of mouth is the most cost-effective way to attract more visitors.
- Ask your visitors to post their positive comments and or images on TripAdvisor, Google Reviews, Facebook, Twitter and Instagram using #theislandbreak and tagging @visitjerseyci.
- Ask permission from your visitors to put their testimonials on your website.
Working in Partnership
Partnership is an important channel to promote and maintain. Nourish your network using these steps below and you’ll find yourself in good stead.
- Promote your business in the What’s On publication aimed directly at visitors. Read the media pack here. Contact Ben Davies on [email protected] to feature.
- Establish alliances with other tourism industry partners in your area to offer dynamic packages that might include accommodation, dining and an event.
- Inform tour operators you deal with in advance of any good festivals that are good for your customers and provide them with interesting content, images and packages -especially for the shoulder seasons.
- Don’t forget your business cards and brochures when you attend any networking events as these are opportunities for you to cross-promote your product with other businesses.
- Familiarise yourself with UK Inbound and Visit Britain websites to register for overseas promotions through the supplier directory.
- Sign up to receive our industry newsletter and receive monthly alerts to find out about activities carried out by Visit Jersey and how to get involved.
- Build relationships with the Visit Jersey team. Share any new quirky stories about your business, activities, festivals etc. that we can use as a hook to tell Jersey’s story by emailing [email protected].
- Explore the services on offer from Jersey Hospitality Association and Jersey Business in respect of training, quality assurance and networking events.
Keep up-to-date with Visit Jersey insights and trends and sign up to receive the e-news. Discover the latest industry statistics and research projects – use this knowledge to shape your business decisions and identify market opportunities.
Make the most of your attributes. Define your USPs (Unique Selling Points) and don’t be shy about selling them!
- Is it your location? Are you located along one of Jersey’s stunning coastlines or are you located in the heart of St. Helier well served by public transport or within walking distance of key attractions and or dining out venues?
- Have you won any awards? If so, proudly showcase your achievements and accolades.
- Do you offer refreshments on arrival or a welcome pack for self-catering properties?
- Do you sell any local produce/gifts or offer home cooking using locally sourced produce?
- Do you have wonderful testimonials from previous consumers? Use them as future visitors are really influenced by what other visitors have said about their experience.