• Rediscover Jersey

    The island break

    Come alive this summer

    Phase one of our summer campaign launched on December 2016 and will run until March 2017. Find out more.

    Come alive this summer
  • Rediscover Jersey

    Rediscover Jersey

    Come alive this winter

    Our winter campaign launched from January and will run until March 2017. Find out more.

    Come alive this winter
  • Rediscover Jersey

    The island break

    An island of rediscovery

    In June 2016, we launched our new destination brand for Jersey. Jersey is not a city break. Or a country break. Or even a beach break. It’s ‘The Island Break’.

    An island of rediscovery

Buy Jersey

Grow your business by working with Visit Jersey. We work with partners across the UK and Europe. Let's inspire visitors to discover Jersey.

Sell Jersey

It's only working together that we can tell Jersey's story. We are open to working with potential partners on fresh, bold and fun opportunities.

Latest news

  • CI Specialist Premier Holidays Launches Trade Awards
    Leading Channel Islands specialists Premier Holidays has launched an awards scheme to celebrate local partners in the travel industry who go beyond the call of duty.
  • Developments in the Pipeline for 2017
    Check out the latest developments scheduled in the pipeline for 2017 from investment on-island in accommodation and at Jersey Airport and Harbour.
  • January 2017 Weather Round-Up
    The day-to-day weather has very little impact on the volume of visits to Jersey, but can play a major role in influencing the types of activities that visitors who are here do, and thereby, the amount of money that they spend. 
  • UK & France PR Activity
    As part of our autumn blogger outreach last year, Lela London published her travel blog on ‘the island break’, It’s a real fun post positioning the island as a place with good food, relaxation and much more too!
  • Blue Islands adds 120,000 more seat capacity
    Blue Islands has added a third, larger ATR 72 aircraft to its fleet; the 68-seat variant replaces a 46-seat ATR 42 and brings a further 60,000 seats to the airline’s network, less than four months after introducing its second ATR 72. 
  • What's in a day?
    There was a time, thirty to forty years ago, when most Brits only took one real holiday a year and it would almost certainly begin and end on a Saturday. Those days are long gone.

Total visits to Jersey

Changes in the volume of tourism to Jersey year-on-year (% change)

Total visitors by markets

Volumes of staying leisure visitors by markets

Why Jersey?

  • Discover a natural sanctuary
    Come alive this winter

    Watch our latest winter edit. Feel the force of the coast and re-energise in the natural elements, experience a storm from a unique storm-watching spot, walk a deserted beach, feel the wind in your hair and then escape to the calm of a spa hotel or countryside retreat. The edit forms part of our latest winter campaign.

  • Meet Sophie
    Our Ambassador Programme

    Our Ambassador Programme enables visitors to discover Jersey in the words of the people who live here. From a wildlife expert to a sea swimmer to a shepherd and village deli owner, visitors can discover the life stories of Jersey’s ambassadors through the seasons. 

  • Our Mission
    Our Mission

    Our mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way.

  • Performance & Reporting
    Performance & Reporting

    Attracting more visitors. Increasing spend. Contributing more to the Jersey’s economy. We consistently deliver against major KPIs.

  •  Jersey Destination Plan
    Jersey Destination Plan

    The plan is a shared statement of intent. It sets out future priorities and activities in a systematic way to grow island’s visitor economy through to 2020.

  • Our Team
    Our Team

    We are passionate about what we do and are proud to be making a difference for Jersey. We work collaboratively to tell Jersey’s story.

Market Spotlights

Around seven-in-ten visitors to Jersey are from the UK and the island enjoys excellent direct access from numerous airports as well as by sea from both Portsmouth and Poole.  The UK market generates visitors for Jersey across the whole year, and offers enormous growth potential over the coming years. 

In volume terms France is our second most sizeable market, and thanks to year-round ferry links offers great potential not just during the peak summer months.  Key opportunities are to ensure day-visitors go home wanting to return for an overnight stay, and that our island product meets the needs of French visitors.

Germany is a market that is greatly valued by Jersey’s tourism industry thanks to the propensity to typically stay for an entire week and a strong spend per day profile.  During the summer months Jersey enjoys direct air access from a number of German cities, and as one of the world’s most valuable outbound source markets for international tourism growing the German market is a key priority


You can view and apply for our current vacancies. If we have no current jobs listed, or if we aren’t advertising roles for the skills you have, consider sending us a speculative application.