• Rediscover Jersey

    The island break

    Come alive this summer

    Phase one of our summer campaign launched on December 2016 and will run until March 2017. Find out more.

    Come alive this summer
  • Rediscover Jersey

    Rediscover Jersey

    Come alive this winter

    Our winter campaign launched from January and will run until March 2017. Find out more.

    Come alive this winter
  • Rediscover Jersey

    The island break

    An island of rediscovery

    In June 2016, we launched our new destination brand for Jersey. Jersey is not a city break. Or a country break. Or even a beach break. It’s ‘The Island Break’.

    An island of rediscovery

Buy Jersey

Grow your business by working with Visit Jersey. We work with partners across the UK and Europe. Let's inspire visitors to discover Jersey.

Sell Jersey

It's only working together that we can tell Jersey's story. We are open to working with potential partners on fresh, bold and fun opportunities.

Latest news

  • TDF offers grants to three projects
    The Minister for Economic Development, Tourism, Sport and Culture has offered three grants from the Tourism Development Fund (TDF) to support projects which enhance Jersey’s tourism offer in line with the Jersey Destination Plan published in August 2015.
  • Premier Holidays launches big Channel Islands campaign
    Premier Holidays has launched a big Channel Islands summer campaign after seeing a strong demand since the general election was announced. The operator’s bookings for the Channel Islands have increased by 18 per cent year on year since the election announcement was made on April 18th.
  • UK & French PR Update
    Jersey à Pâques... Pourquoi pas vous? Venez découvrir #lebreakinsulaire– and that’s exactly what six French bloggers did following our invite for them to spend the long Easter weekend in Jersey following Les Salon des Blogeurs which Visit Jersey attended with Condor France in St. Malo. 
  • Annual Report 2016
    2016 was a busy year for Visit Jersey as we set about creating an organisation capable of addressing the 21 recommendations detailed in the Jersey Destination Plan. It was a year of substantial achievements across a wide range of areas. 
  • Overnight domestic tourism in England
    After a protracted hiatus caused by data processing issues, Visit England has now released data on the volume of overnight tourism by GB residents within England during 2016.  Data on visitor spending is expected in due course.
  • March Passenger Arrivals Data
    Figures are now available showing the number of passengers arriving in Jersey during March.  Easter fell in April this year but was in late March in 2016, meaning that these results will be slightly less positive than would have been the case were Easter not to have shifted.

Annual change in the number of staying leisure visits

Changes in the volume of staying leisure visits to Jersey year-on-year (% change)

Total visitors by markets

Volumes of staying leisure visitors by markets

Why Jersey?

  • Discover a natural sanctuary
    Come alive this winter

    Watch our latest winter edit. Feel the force of the coast and re-energise in the natural elements, experience a storm from a unique storm-watching spot, walk a deserted beach, feel the wind in your hair and then escape to the calm of a spa hotel or countryside retreat. The edit forms part of our latest winter campaign.

  • Meet Sophie
    Our Ambassador Programme

    Our Ambassador Programme enables visitors to discover Jersey in the words of the people who live here. From a wildlife expert to a sea swimmer to a shepherd and village deli owner, visitors can discover the life stories of Jersey’s ambassadors through the seasons. 

  • Our Mission
    Our Mission

    Our mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way.

  • Performance & Reporting
    Performance & Reporting

    Attracting more visitors. Increasing spend. Contributing more to the Jersey’s economy. We consistently deliver against major KPIs.

  •  Jersey Destination Plan
    Jersey Destination Plan

    The plan is a shared statement of intent. It sets out future priorities and activities in a systematic way to grow island’s visitor economy through to 2020.

  • Our Team
    Our Team

    We are passionate about what we do and are proud to be making a difference for Jersey. We work collaboratively to tell Jersey’s story.

Market Spotlights

Around seven-in-ten visitors to Jersey are from the UK and the island enjoys excellent direct access from numerous airports as well as by sea from both Portsmouth and Poole.  The UK market generates visitors for Jersey across the whole year, and offers enormous growth potential over the coming years. 

In volume terms France is our second most sizeable market, and thanks to year-round ferry links offers great potential not just during the peak summer months.  Key opportunities are to ensure day-visitors go home wanting to return for an overnight stay, and that our island product meets the needs of French visitors.

Germany is a market that is greatly valued by Jersey’s tourism industry thanks to the propensity to typically stay for an entire week and a strong spend per day profile.  During the summer months Jersey enjoys direct air access from a number of German cities, and as one of the world’s most valuable outbound source markets for international tourism growing the German market is a key priority


You can view and apply for our current vacancies. If we have no current jobs listed, or if we aren’t advertising roles for the skills you have, consider sending us a speculative application.