• Surfing Grandpa

    The island break

    Find your freedom

    Find out why Keith, our surfing grandpa, feels there’s a connection you get with the ocean here, and why Lottie, the foodie firefighter, believes Jersey is a food lover’s dream.

    Find your freedom
  • Firefighter Foodie

    The island break

    Find your freedom

    Discover why Dave, the cycling cabbie thinks Jersey is a world apart from the bustle of London and why for the hiking hipster, Rosie, walking in Jersey makes her feel like she’s starring in her own adventure.

    Find your freedom
  • Rediscover Jersey

    The island break

    An island of rediscovery

    In June 2016, we launched our new destination brand for Jersey. Jersey is not a city break. Or a country break. Or even a beach break. It’s ‘the island break’.

    An island of rediscovery

Buy Jersey

Grow your business by working with Visit Jersey. We work with partners across the UK and Europe. Let's inspire visitors to discover Jersey.

Sell Jersey

It's only working together that we can tell Jersey's story. We are open to working with potential partners on fresh, bold and fun opportunities.

Latest news

  • UK PR Coverage Round up
    Coverage in Woman’s Weekly (circ.: 276,208) has been generated this following a visit by Gillian Thornton. The piece is a double page spread mentioning many of Jersey’s activities and restaurants, giving URLs for each of them.
  • Launch of My Wishlist on jersey.com
    A new feature called ‘My wishlist’ has been launched on jersey.com. The ‘My wishlist’ tool allows visitors to create bespoke itineraries using content on jersey.com.
  • Patrick Burke named in Hotel Designs’ Top 25 Hoteliers Brit List
    The Atlantic Hotel’s owner and managing director, Patrick Burke, has been named as one of the UK’s Top 25 Hoteliers in the inaugural Brit List from Hotel Designs, the leading online news and analysis site for hoteliers and interior designers.
  • Brownlee brothers to take part in Super League Triathlon in Jersey
    The Brownlee brothers have announced today that they will be competing in the Super League Triathlon in Jersey this September. They will be joined by 48 other top male and female triathletes, including 25 Olympians from around the world.
  • Premier Holidays & Condor promote sea travel to Jersey
    Campaign highlights the benefits of clients taking their own car, with discounts on sea travel. Premier Holidays has joined forces with Condor Ferries to promote the benefits of travelling by car to the Channel Islands.
  • LibertyBus show off the island break
    LibertyBus have just launched their new Summer Tourist Campaign to show off our island and get more people ‘on the buses’

Annual change in the number of staying leisure visits

Changes in the volume of staying leisure visits to Jersey year-on-year (% change)

Total visitors by markets

Volumes of staying leisure visitors by markets

Why Jersey?

  • Surfing Grandpa
    Find your Freedom

    Our latest four-part content series ‘Find Your Freedom’, celebrating Jersey as a holiday destination. The series follows the experiences of four visitors to the island, from the surprising to the extraordinary, each showcasing a fresh perspective on a Jersey escape. The edits form part of our summer campaign phase II.

  • Meet Sophie
    Our Ambassador Programme

    Our Ambassador Programme enables visitors to discover Jersey in the words of the people who live here. From a wildlife expert to a sea swimmer to a shepherd and village deli owner, visitors can discover the life stories of Jersey’s ambassadors through the seasons. 

  • Our Mission
    Our Mission

    Our mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way.

  • Performance & Reporting
    Performance & Reporting

    Attracting more visitors. Increasing spend. Contributing more to the Jersey’s economy. We consistently deliver against major KPIs.

  •  Jersey Destination Plan
    Jersey Destination Plan

    The plan is a shared statement of intent. It sets out future priorities and activities in a systematic way to grow island’s visitor economy through to 2020.

  • Our Team
    Our Team

    We are passionate about what we do and are proud to be making a difference for Jersey. We work collaboratively to tell Jersey’s story.

Market Spotlights

Around seven-in-ten visitors to Jersey are from the UK and the island enjoys excellent direct access from numerous airports as well as by sea from both Portsmouth and Poole.  The UK market generates visitors for Jersey across the whole year, and offers enormous growth potential over the coming years. 

In volume terms France is our second most sizeable market, and thanks to year-round ferry links offers great potential not just during the peak summer months.  Key opportunities are to ensure day-visitors go home wanting to return for an overnight stay, and that our island product meets the needs of French visitors.

Germany is a market that is greatly valued by Jersey’s tourism industry thanks to the propensity to typically stay for an entire week and a strong spend per day profile.  During the summer months Jersey enjoys direct air access from a number of German cities, and as one of the world’s most valuable outbound source markets for international tourism growing the German market is a key priority


You can view and apply for our current vacancies. If we have no current jobs listed, or if we aren’t advertising roles for the skills you have, consider sending us a speculative application.