• Corbiere

    The island break

    Little island. Big spirit.

    For 2020, we are embracing our unique heritage and culture to share the rich stories that makes Jersey so special. We aim to promote Jersey as a year round destination, so our latest campaign will run across the whole of 2020.

    Little island. Big spirit.
  • rediscover jersey

    The island break

    An island of rediscovery

    In June 2016, we launched our new destination brand for Jersey. Jersey is not a city break. Or a country break. Or even a beach break. It’s ‘the island break’.

    An island of rediscovery
  • Rediscover

    The island break

    Rediscover Yourself

    Escape to an island where being at one with nature is more than a mantra, it’s close enough to touch. Retreat to a little world where you can disconnect with the devices and reconnect with your soul.

    Rediscover Yourself

Buy Jersey

Grow your business by working with Visit Jersey. We work with partners across the UK and Europe. Let's inspire visitors to discover Jersey.

Sell Jersey

It's only working together that we can tell Jersey's story. We are open to working with potential partners on fresh, bold and fun opportunities.

Latest news

  • Exit Survey Analysis – January to November 2019
    In the first eleven months of 2019 Jersey welcomed 739,400 visits generating 2.64m visitor nights. The average length of stay for those staying at least one night was 4.3 nights, down from 4.4 nights in the equivalent period of 2018.
  • Trends in domestic overnight tourism in England – September 2019
    VisitBritain has released the latest findings from the Great Britain Tourism Survey which measures the volume and value of overnight tourism within Great Britain. The data relates to domestic trips that were completed during the month of September 2019.
  • The Durrell Challenge returns for 2020
    Back for the fifth year running, Durrell Wildlife Conservation Trust is excited to launch the Durrell Challenge 2020. Runners of all abilities are being encouraged to take on the 13K challenge to help raise vital funds for the charity’s work saving the world’s most precious wildlife.
  • L’Horizon wins Hotel of the Year for second time
    Hand Picked Hotels, the UK’s leading independent group of country house hotels and spa resorts, has awarded L’Horizon Beach Hotel & Spa its Hotel of the Year in recognition of an outstanding performance in 2019.
  • The National Trust for Jersey seeks islander’s views
    The National Trust for Jersey is running a survey to understand more about the views of its members and non-members on the Trust’s work, and wider island issues.
  • Finalists are announced for HEAT 2020
    The finalists have been announced for the culinary college competition HEAT that is back this March for a fourth year.

Annual change in the number of staying leisure visits

Changes in the volume of staying leisure visits to Jersey year-on-year (% change)

Total visitors by markets

Volumes of staying leisure visitors by markets

Meet Our Ambassadors

  • Meet Sophie
    Our Ambassador Programme

    Our Ambassador Programme enables visitors to discover Jersey in the words of the people who live here. From a wildlife expert to a sea swimmer to a shepherd and village deli owner, visitors can discover the life stories of Jersey’s ambassadors through the seasons. 

  • Our Mission
    Our Mission

    Our mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way.

  • Performance & Reporting
    Performance & Reporting

    Attracting more visitors. Increasing spend. Contributing more to the Jersey’s economy. We consistently deliver against major KPIs.

  •  Jersey Destination Plan
    Jersey Destination Plan

    The plan is a shared statement of intent. It sets out future priorities and activities in a systematic way to grow island’s visitor economy through to 2020.

  • Our Team
    Our Team

    We are passionate about what we do and are proud to be making a difference for Jersey. We work collaboratively to tell Jersey’s story.

Market Spotlights

Around seven-in-ten visitors to Jersey are from the UK and the island enjoys excellent direct access from numerous airports as well as by sea from both Portsmouth and Poole.  The UK market generates visitors for Jersey across the whole year, and offers enormous growth potential over the coming years. 

In volume terms France is our second most sizeable market, and thanks to year-round ferry links offers great potential not just during the peak summer months.  Key opportunities are to ensure day-visitors go home wanting to return for an overnight stay, and that our island product meets the needs of French visitors.

Germany is a market that is greatly valued by Jersey’s tourism industry thanks to the propensity to typically stay for an entire week and a strong spend per day profile.  During the summer months Jersey enjoys direct air access from a number of German cities, and as one of the world’s most valuable outbound source markets for international tourism growing the German market is a key priority


You can view and apply for our current vacancies. If we have no current jobs listed, or if we aren’t advertising roles for the skills you have, consider sending us a speculative application.