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Trends in Volume of Visits
2019: Total visits by market
Proportion of visits by market during 2019
Meet Our Ambassadors
Our Ambassador Programme
Our Ambassador Programme enables visitors to discover Jersey in the words of the people who live here. From a wildlife expert to a sea swimmer to a shepherd and village deli owner, visitors can discover the life stories of Jersey’s ambassadors through the seasons.
Campaigns & Opportunities
Around seven-in-ten visitors to Jersey are from the UK and the island enjoys excellent direct access from numerous airports as well as by sea from both Portsmouth and Poole. The UK market generates visitors for Jersey across the whole year, and offers enormous growth potential over the coming years.
In volume terms France is our second most sizeable market, and thanks to year-round ferry links offers great potential not just during the peak summer months. Key opportunities are to ensure day-visitors go home wanting to return for an overnight stay, and that our island product meets the needs of French visitors.
Germany is a market that is greatly valued by Jersey’s tourism industry thanks to the propensity to typically stay for an entire week and a strong spend per day profile. During the summer months Jersey enjoys direct air access from a number of German cities, and as one of the world’s most valuable outbound source markets for international tourism growing the German market is a key priority