• high teas

    Jersey. Curiously Brit...(ish)

    We are not British we are Brit...(ish). Our “Curiously Brit..(ish)" campaign aims to drive awareness and interest in Jersey as a holiday destination for UK travellers.

    Jersey. Curiously Brit...(ish)
  • Corbiere Lighthouse

    New in 2022

    Whether you want a relaxing escape or a holiday of adventure, here’s what’s new for 2022 in Jersey.

    New in 2022
  • Green Island

    Welcome to Jersey online travel training.

    This is Jersey. Restore your balance closer to home, with a trip to the British Isles' sunniest spot.

    Welcome to Jersey online travel training.

Buy Jersey

Grow your business by working with Visit Jersey. We work with partners across the UK and Europe. Let's inspire visitors to discover Jersey.

Sell Jersey

It's only working together that we can tell Jersey's story. We are open to working with potential partners on fresh, bold and fun opportunities.

Latest news

Trends in Volume of Visits

Changes in the volume of total visits to Jersey

2019: Total visits by market

Proportion of visits by market during 2019

Curiously Brit...(ish) autumn campaign

  • Curiously Brit...(ish) autumn campaign

    The autumn campaign is an evolution of Jersey. Curiously Brit...(ish). It aims to drive awareness and interest in Jersey as a holiday destination for all seasons, with a focus on bookings from September to November. Take a look at our campaign toolkit to see how you can get involved and maximise this opportunity for your business.

  • Our Mission
    Our Mission

    Our mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way.

  • Performance & Reporting
    Performance & Reporting

    Attracting more visitors. Increasing spend. Contributing more to the Jersey’s economy. We consistently deliver against major KPIs.

  • Plans & Reports
    Plans & Reports

    Discover our plans for 2021 shared at the Business Briefing. Discover the team's approach for the year ahead as we adapt to the changing travel environment.

  • Our Team
    Our Team

    We are passionate about what we do and are proud to be making a difference for Jersey. We work collaboratively to tell Jersey’s story.

Market Spotlights

Around seven-in-ten visitors to Jersey are from the UK and the island enjoys excellent direct access from numerous airports as well as by sea from both Portsmouth and Poole.  The UK market generates visitors for Jersey across the whole year, and offers enormous growth potential over the coming years. 

In volume terms France is our second most sizeable market, and thanks to year-round ferry links offers great potential not just during the peak summer months.  Key opportunities are to ensure day-visitors go home wanting to return for an overnight stay, and that our island product meets the needs of French visitors.

Germany is a market that is greatly valued by Jersey’s tourism industry thanks to the propensity to typically stay for an entire week and a strong spend per day profile.  During the summer months Jersey enjoys direct air access from a number of German cities, and as one of the world’s most valuable outbound source markets for international tourism growing the German market is a key priority