• Rediscover Jersey

    The island break

    Come alive this summer

    Phase one of our summer campaign launched on December 2016 and will run until March 2017. Find out more.

    Come alive this summer
  • Rediscover Jersey

    Rediscover Jersey

    Come alive this winter

    Our winter campaign launched from January and will run until March 2017. Find out more.

    Come alive this winter
  • Rediscover Jersey

    The island break

    An island of rediscovery

    In June 2016, we launched our new destination brand for Jersey. Jersey is not a city break. Or a country break. Or even a beach break. It’s ‘The Island Break’.

    An island of rediscovery

Buy Jersey

Grow your business by working with Visit Jersey. We work with partners across the UK and Europe. Let's inspire visitors to discover Jersey.

Sell Jersey

It's only working together that we can tell Jersey's story. We are open to working with potential partners on fresh, bold and fun opportunities.

Latest news

  • What's new on the island break for 2017?
    Here’s what’s new for 2017 in Jersey. Inspire your clients to discover the island break.
  • Jersey Airport Records Highest Passenger Numbers in 16 years
    Just under 1.6 million passengers travelled through Jersey Airport in 2016, the highest number recorded since the year 2000. At the end of December 2016 a total of 1,590,791 commercial air passengers had travelled through Jersey Airport.
  • Developments for 2017
    My colleagues join me in wishing you a wonderful 2017. We can be certain safety worries, Brexit, a new US administration and elections in major European countries will all impact on 2017. There will also be other, as yet unknown events that will influence how people think and behave...
  • Factory Awarded Jersey's What's On Guide
    Factory have been awarded the tender for the development of Jersey’s What’s On tourist publication and App for the next three years by Visit Jersey.
  • November Arrivals Report
    The November arrivals report shows that during November the number of passengers arriving by air was up 1.0% compared with a year ago, with this coming thanks to a 3.2% increase in arrivals on routes originating in the UK. 
  • Premier Holidays Unveil Channel Islands Turn of Year Campaign
    Independent tour operator Premier Holidays has unveiled a selection of promotional offers to Jersey during the peak booking season.

Total visits to Jersey

Changes in the volume of tourism to Jersey year-on-year (% change)

Total visitors by markets

Volumes of staying leisure visitors by markets

Why Jersey?

  • Discover a natural sanctuary
    Come alive this winter

    Watch our latest winter edit. Feel the force of the coast and re-energise in the natural elements, experience a storm from a unique storm-watching spot, walk a deserted beach, feel the wind in your hair and then escape to the calm of a spa hotel or countryside retreat. The edit forms part of our latest winter campaign.

  • Meet Sophie
    Our Ambassador Programme

    Our Ambassador Programme enables visitors to discover Jersey in the words of the people who live here. From a wildlife expert to a sea swimmer to a shepherd and village deli owner, visitors can discover the life stories of Jersey’s ambassadors through the seasons. 

  • Our Mission
    Our Mission

    Our mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way.

  • Performance & Reporting
    Performance & Reporting

    Attracting more visitors. Increasing spend. Contributing more to the Jersey’s economy. We consistently deliver against major KPIs.

  •  Jersey Destination Plan
    Jersey Destination Plan

    The plan is a shared statement of intent. It sets out future priorities and activities in a systematic way to grow island’s visitor economy through to 2020.

  • Our Team
    Our Team

    We are passionate about what we do and are proud to be making a difference for Jersey. We work collaboratively to tell Jersey’s story.

Market Spotlights

Around seven-in-ten visitors to Jersey are from the UK and the island enjoys excellent direct access from numerous airports as well as by sea from both Portsmouth and Poole.  The UK market generates visitors for Jersey across the whole year, and offers enormous growth potential over the coming years. 

In volume terms France is our second most sizeable market, and thanks to year-round ferry links offers great potential not just during the peak summer months.  Key opportunities are to ensure day-visitors go home wanting to return for an overnight stay, and that our island product meets the needs of French visitors.

Germany is a market that is greatly valued by Jersey’s tourism industry thanks to the propensity to typically stay for an entire week and a strong spend per day profile.  During the summer months Jersey enjoys direct air access from a number of German cities, and as one of the world’s most valuable outbound source markets for international tourism growing the German market is a key priority


You can view and apply for our current vacancies. If we have no current jobs listed, or if we aren’t advertising roles for the skills you have, consider sending us a speculative application.