• Grosnez Castle


    Coronavirus Guidance and Support

    In Jersey, we’re a little island with a big spirit, and although things feel uncertain at the moment, we want you to know that we’re doing everything we can to support you.

    Coronavirus Guidance and Support

Buy Jersey

Grow your business by working with Visit Jersey. We work with partners across the UK and Europe. Let's inspire visitors to discover Jersey.

Sell Jersey

It's only working together that we can tell Jersey's story. We are open to working with potential partners on fresh, bold and fun opportunities.

Latest news

  • Government backed loan scheme for local businesses
    The Government of Jersey is launching a loan guarantee scheme to provide additional financial support to local businesses facing disruption as a result of the Covid-19 outbreak.
  • Call for islanders to support new campaign to feed our front line
    Islanders are being asked to support a new campaign #FeedOurFrontline, a global programme which is being piloted in Jersey, to support our front line healthcare professionals in their biggest time of need.
  • Need it? Fetch it.
    Fetch.je will enable islanders to order restaurant-quality food, essential and luxury products and much-needed services directly to their door. This booking and payment platform has been set up to help everyone through the Coronavirus crisis. It offers isolating customers a one-stop shop to order everything they need safely and securely.
  • The JT Jersey Big Weekend is on hold
    The idea of the Jersey Big Weekend sponsored by JT is to help local residents become better ambassadors of the islands great tourism attractions and experiences.
  • Free fibre upgrade to all users during Covid-19
    Telecom operators in the island (JT, Sure & Homenet) have agreed that all fibre broadband connections will be increased to a symmetrical 1 Gbit/s at no extra cost.
  • Little community. Big support.
    Visit Jersey has created an online hub in partnership with local businesses to let locals know how we can all continue enjoying our island, whilst being socially responsible and following guidelines.

Annual change in the number of staying leisure visits

Changes in the volume of staying leisure visits to Jersey year-on-year (% change)

Total visitors by markets

Volumes of staying leisure visitors by markets

Meet Our Ambassadors

  • Meet Sophie
    Our Ambassador Programme

    Our Ambassador Programme enables visitors to discover Jersey in the words of the people who live here. From a wildlife expert to a sea swimmer to a shepherd and village deli owner, visitors can discover the life stories of Jersey’s ambassadors through the seasons. 

  • Our Mission
    Our Mission

    Our mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way.

  • Performance & Reporting
    Performance & Reporting

    Attracting more visitors. Increasing spend. Contributing more to the Jersey’s economy. We consistently deliver against major KPIs.

  •  Jersey Destination Plan
    Jersey Destination Plan

    The plan is a shared statement of intent. It sets out future priorities and activities in a systematic way to grow island’s visitor economy through to 2020.

  • Our Team
    Our Team

    We are passionate about what we do and are proud to be making a difference for Jersey. We work collaboratively to tell Jersey’s story.

Market Spotlights

Around seven-in-ten visitors to Jersey are from the UK and the island enjoys excellent direct access from numerous airports as well as by sea from both Portsmouth and Poole.  The UK market generates visitors for Jersey across the whole year, and offers enormous growth potential over the coming years. 

In volume terms France is our second most sizeable market, and thanks to year-round ferry links offers great potential not just during the peak summer months.  Key opportunities are to ensure day-visitors go home wanting to return for an overnight stay, and that our island product meets the needs of French visitors.

Germany is a market that is greatly valued by Jersey’s tourism industry thanks to the propensity to typically stay for an entire week and a strong spend per day profile.  During the summer months Jersey enjoys direct air access from a number of German cities, and as one of the world’s most valuable outbound source markets for international tourism growing the German market is a key priority


You can view and apply for our current vacancies. If we have no current jobs listed, or if we aren’t advertising roles for the skills you have, consider sending us a speculative application.