• Serving up

    The island break

    Serving up island life

    In Jersey, our food is as fresh as the sea air. From field to fork in the time it takes for the tide to rise, it’s served just as nature intended. Tuck into a serving of island life, where friendships are nourished and moments are savoured.

    Serving up island life
  • rediscover jersey

    The island break

    An island of rediscovery

    In June 2016, we launched our new destination brand for Jersey. Jersey is not a city break. Or a country break. Or even a beach break. It’s ‘the island break’.

    An island of rediscovery
  • Rediscover

    The island break

    Rediscover Yourself

    Escape to an island where being at one with nature is more than a mantra, it’s close enough to touch. Retreat to a little world where you can disconnect with the devices and reconnect with your soul.

    Rediscover Yourself

Buy Jersey

Grow your business by working with Visit Jersey. We work with partners across the UK and Europe. Let's inspire visitors to discover Jersey.

Sell Jersey

It's only working together that we can tell Jersey's story. We are open to working with potential partners on fresh, bold and fun opportunities.

Latest news

  • Condor Ferries Sold
    Condor Ferries has been sold to a consortium including Brittany Ferries and asset management firm Columbia Threadneedle Investments.
  • Change In Germany
    Following a tender for the Visit Jersey German account, we have appointed Travel Marketing Romberg TMR GmbH (TMR) who will represent Visit Jersey from December 2019.
  • Grand Christmas Lights Switch On
    The 2019 Christmas Lights Grand Switch on will take place on Thursday 21 November.
  • Blue Islands selected to provide ATR expertise to Loganair
    Blue Islands has been chosen by Loganair as its strategic partner as Scotland’s airline commences a programme to introduce ATR aircraft to its fleet and will draw on Blue Islands’ 10 years of experience in ATR operations.
  • Heritage Lets: take a look inside!
    The doors to Jersey Heritage’s unique holiday accommodation will be open to the public for the 2019 ‘Heritage Lets Open Day’. Islanders are invited to visit and explore 12 of the 14 historic landmarks around the island that make up the Heritage Lets family, on Sunday 17 November between 10:00 and 16:00.
  • Jersey’s first-ever ‘Winter Wonder Grand’ comes to town
    Grand Jersey Hotel & Spa are excited to bring a spectacular, new and unique experience to Jersey this winter. The Terrace at the AA Five Star hotel is being transformed into a magical, twinkling drinking and dining destination with four chic Scandinavian inspired domes complete with fairy lights, festive decorations and bluetooth speakers for personal playlists.

Annual change in the number of staying leisure visits

Changes in the volume of staying leisure visits to Jersey year-on-year (% change)

Total visitors by markets

Volumes of staying leisure visitors by markets

Meet Our Ambassadors

  • Meet Sophie
    Our Ambassador Programme

    Our Ambassador Programme enables visitors to discover Jersey in the words of the people who live here. From a wildlife expert to a sea swimmer to a shepherd and village deli owner, visitors can discover the life stories of Jersey’s ambassadors through the seasons. 

  • Our Mission
    Our Mission

    Our mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way.

  • Performance & Reporting
    Performance & Reporting

    Attracting more visitors. Increasing spend. Contributing more to the Jersey’s economy. We consistently deliver against major KPIs.

  •  Jersey Destination Plan
    Jersey Destination Plan

    The plan is a shared statement of intent. It sets out future priorities and activities in a systematic way to grow island’s visitor economy through to 2020.

  • Our Team
    Our Team

    We are passionate about what we do and are proud to be making a difference for Jersey. We work collaboratively to tell Jersey’s story.

Market Spotlights

Around seven-in-ten visitors to Jersey are from the UK and the island enjoys excellent direct access from numerous airports as well as by sea from both Portsmouth and Poole.  The UK market generates visitors for Jersey across the whole year, and offers enormous growth potential over the coming years. 

In volume terms France is our second most sizeable market, and thanks to year-round ferry links offers great potential not just during the peak summer months.  Key opportunities are to ensure day-visitors go home wanting to return for an overnight stay, and that our island product meets the needs of French visitors.

Germany is a market that is greatly valued by Jersey’s tourism industry thanks to the propensity to typically stay for an entire week and a strong spend per day profile.  During the summer months Jersey enjoys direct air access from a number of German cities, and as one of the world’s most valuable outbound source markets for international tourism growing the German market is a key priority


You can view and apply for our current vacancies. If we have no current jobs listed, or if we aren’t advertising roles for the skills you have, consider sending us a speculative application.