How to sell Jersey
Explore our tips, tools and resources that are there to support local businesses improve visibility, and trust in our island.
“As a charity who rely on admissions to generate 50% of our revenue, we are always looking at low-cost ways to understand our island’s visitors so we may attract them better. But having limited budget means we’re unable to commission large-scale research to understand the visitor profile, and how it is changing.
Through using the significant research that Visit Jersey conducted, we’ve added specific keywords to our marketing, ensured we focus on specific parts of the visitor experience and use photography that reflects the demographic looking to explore our island. This research is beyond anything we’d be able to afford to gather ourselves, and having it presented in simple terms meant it was easy to put into use in our marketing campaigns.”
“The results of doing this have been really significant. We’ve been able to exceed our 2019 UK visitor numbers, in a time when our visitor numbers to Jersey are still not at 100% of what they were in 2019.
This suggests of the people arriving in Jersey, we have a much greater market-share than what we did before we utilised Visit Jersey’s latest segmentation. I’d urge other partners to see the value in this research, and use it to their advantage – hopefully you see the same results that we have.”
Jess Coleman, Head of Marketing, Jersey Heritage