Make the most of your listing
Jersey.com is the island’s shop window and plays a vital role in promoting Jersey as a visitor destination, inspiring visitors to choose the island for their holidays and promoting all the island has to offer.
All tourism businesses can be listed on jersey.com’s online directory. This is a free opportunity to showcase your business to over 40,000 people who visit the site each month. Include a clear description, a link to your website, contact information and anything else you believe will be useful for potential travellers to know.
Knowing your market is the key to how you approach and deliver your marketing activity. By understanding who is interested in your product, you can communicate it in the right way, to the right audience, at the right time. It can help you find where these people are, which media channels will reach them and shape the creative that you put together.
The more targeted your advertising is, the better interaction and engagement you will get from the people seeing your ads, and ultimately make your budgets go further delivering stronger results.
It’s not just your marketing that benefits from understanding your audience, it’s also your product. Don’t try to be all things to all people, do what you do well, and do it for the people who appreciate it.
When you segment your audience, you create a subset of the larger market based on 4 main principals; demographics, psychographics, behaviours and geographical location.
How to segment your audience and what to consider
Define your market
Focus on specific characteristics and clearly define these for your target market.
Create your market segments
Break your market into segments, these may be based on the 4 main principals above.
Profile each segment
Note detail of these segments and include the size of the segment, their needs, preferences and behaviours.
Select your best prospect
Now you have your segments, which will you target when? Which present the best opportunity for you?
Visit Jersey’s best prospects
In 2021, we undertook research to identify our best prospects in the UK, France and Germany. This helps us shape our marketing activity to effectively cut through the noise in a crowded marketplace and bring the best return on our budgets. Aligning your activity with these segments, where relevant for your business, may also help shape your marketing plan and make us stronger together.
We have identified four key target markets
For Culture Chasers, it’s all about authentic experiences, self-exploring and relaxing.
Discover what makes Jersey a place that’s familiar, yet ever so slightly exotic. Whether your clients are from within the UK or further afield, we have expertise, resources, and insider tips to help you plan the perfect island break and guide you through the process of creating a liberating and joyful client experience.
How to sell Jersey
Let’s work together to help Jersey shine a little brighter by reminding past visitors of Jersey’s special appeal and inspiring new visitors to experience the island for themselves.