The Visitor Economy Strategy Steering Group has been established to support the renewal and expansion of existing economic sub-sectors, as well as helping to diversify Jersey’s economy into new sub sectors. They also aim to build greater resilience within local businesses and prepare the visitor economy for a digital and sustainable future.

Find the recent decisions, areas of focus and the overall direction of the Steering Group here.

A small harbour town at dusk named St. Aubin. There are a few boats moored in the Marina, and a restaurant lit up by bright lights.

Visitor Economy Steering Group's long term destination.

  • Expand existing sub-sectors of our tourism and hospitality industries.
  • Identify opportunities for investment into additional sub-sectors of our tourism and hospitality industries.
  • Prepare local businesses in the industry for a digital, sustainable future and establish a thriving, durable visitor economy.