Our campaigns leverage Jersey’s brand proposition to tell our story. Our activity is focused on evolving perceptions of Jersey, turning visitor aspirations into bookings and driving incremental visitor spend. You can download previous campaign results in the drop down below.

Spring-summer 2024 campaign

Where Sea Meets Soul

Visit Jersey’s Spring Summer 2024 campaign ‘Where Sea Meets Soul’ encouraged tourists from the UK, Germany and France to experience Jersey as a ‘breath of fresh air,’ inspiring them with curated product experiences that provide compelling reasons to visit Jersey year-round. It positions Jersey as a breathtakingly beautiful place to recharge, renew and reinvigorate your soul over a fresh feel-alive break.

Launched on 04 March until 31 May, Jersey’s 45 miles of stunning coastline took centre stage, showcasing the island’s natural beauty and positioning the island as an ideal destination for outdoor experiences, coastal adventures, local gastronomy and rejuvenating wellness opportunities.

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