One of our key objectives at Visit Jersey is to ensure that we work with industry to continue to meet the needs of our visitors and deliver an outstanding visitor experience, always putting customers at the heart of everything we do. We work with industry to develop and promote products and experiences that respond to the evolving needs and expectations of our visitors, driving competitiveness and productivity and optimising supply and demand. We rely on evidence-based research and insights to help inform our product strategy and to enable us to be the voice of the consumer to help industry develop their products and experiences. Explore some of our Product research activity below.
Visitor Experience Research
Visit Jersey commissioned a nine-month project which entailed interviewing leisure visitors to Jersey to explore their experience across a range of key touch-points, with a particular focus on how the experience stacked up against that available in other parts of the British Isles.