One of our key objectives at Visit Jersey is to ensure that we work with industry to continue to meet the needs of our visitors and deliver an outstanding visitor experience, always putting customers at the heart of everything we do. We work with industry to develop and promote products and experiences that respond to the evolving needs and expectations of our visitors, driving competitiveness and productivity and optimising supply and demand. We rely on evidence-based research and insights to help inform our product strategy and to enable us to be the voice of the consumer to help industry develop their products and experiences. Explore some of our Product research activity below.
An evidence-based approach to identifying best prospect consumer segments for Jersey as we plan our recovery strategy.