One of our key objectives at Visit Jersey is to ensure that we work with industry to continue to meet the needs of our visitors and deliver an outstanding visitor experience, always putting customers at the heart of everything we do. We work with industry to develop and promote products and experiences that respond to the evolving needs and expectations of our visitors, driving competitiveness and productivity and optimising supply and demand. We rely on evidence-based research and insights to help inform our product strategy and to enable us to be the voice of the consumer to help industry develop their products and experiences. Explore some of our Product research activity below.
Product Strategy
Our role is to guide what good looks like as product guardian to leave our visitors with lasting memories.
Product Strategy
Product Research Summary
During 2017 Visit Jersey undertook two substantial projects to help in the development and delivery of product experiences with each piece of research undertaken by independent expert agencies.
Product Research Summary
Jersey Product Audit
During 2017, Visit Jersey undertook a substantial project to help in the development of a product strategy with research being undertaken by an independent expert agency.
Jersey Product Audit
Visitor Experience Research
Visit Jersey commissioned a nine-month project which entailed interviewing leisure visitors to Jersey to explore their experience across a range of key touch-points, with a particular focus on how the experience stacked up against that available in other parts of the British Isles.
Visitor Experience Research

Segmentation

An evidence-based approach to identifying best prospect consumer segments for Jersey as we plan our recovery strategy.

Segmentation