85 Years Old And Still Going Strong Premier Holidays

Publish date: 25 May 2022

Premier Holidays, part of the Premier Travel Group, made its name offering holidays to the Channel Islands and over the years has grown to become the market leader to Jersey and Guernsey. Launching in 1936 as a local bus company which developed into a network of travel agents, the travel firm ventured into tour operation with the launch of its Channel Islands programme in 1979. In the early days, the company operated flights to the Channel Islands from Cambridge Airport: Premier Airlines was the first commercial airline to fly from Cambridge Airport.

Alongside its short haul programme, the operator offers holidays to some of the world’s most fascinating long-haul destinations. Its first Asia brochure was introduced to the market in 1989, with the operator becoming a well-known specialist for the area; the first America brochure launched in 1992; the Indian Ocean and Dubai were added in 1995; Canada was introduced to Premier’s portfolio in 2003; Southern Africa in 2005; Australia and New Zealand in 2010; and in 2016 the operator waved goodbye to its long-term headquarters in the historic English city of Cambridge and set up home in a new state-of-the-art building on the outskirts of Cambridge.

Premier has plans in place to celebrate its milestone birthday in three ways in 2022; with its agent partners; its suppliers; and of course, its own staff.  Throughout 2022, Premier will be inviting agents to join in its 85th birthday celebrations with a range 85 fun activities and events being held during the year and will in addition provide 85 prizes for travel agents to enjoy.

Premier Holiday’s most supportive partners will be recognised at the end of 2022 with one of 85 partnership awards and Premier will be reinstating its annual Channel Islands dinner, in March 2022, to thank partners for their ongoing support in Jersey and Guernsey.

Staff will be invited to a summer party in June 2022 to celebrate the milestone birthday.

Renford Sargent, chairman of the Premier Travel Group: “The pandemic has been incredibly challenging for this industry and has resulted in a delay in celebrating this historic landmark, but we are looking forward to celebrating our 85 years in travel in 2022. We’d like to thank everyone who has joined us along the way, particularly key suppliers and agent partners.”

Latest news

01 Sep 2025

Olympic medallists confirmed for Supertri League Jersey

Supertri is delighted to announce that Olympic triathletes Jonathan Brownlee, Georgia Taylor Brown and Cassandre Beaugrand will be competing in Jersey this year.
01 Sep 2025

Pamela Lee sails into Jersey with DFDS partnership

Irish solo sailor Pamela Lee will sail into Jersey this week [5 September] aboard her EmpowHer Class 40, marking the start of a new partnership with DFDS as she trains for the prestigious Route du Rhum race in 2026.
01 Sep 2025

Stunning images unveiled as Wildlife Photographer of the Year arrives at Jersey Zoo

The world-renowned exhibition, now in its sixtieth year and on loan from the Natural History Museum in London, will open at Jersey Zoo on 30 August, featuring exceptional images that capture fascinating animal behaviour, spectacular species and the breathtaking diversity of the natural world.
14 Aug 2025

UBS announced as official partner for Supertri League Jersey

Supertri is proud to announce UBS Global Wealth Management as an official partner for the Supertri League event taking place in Jersey on Sunday 21 September 2025.
06 Aug 2025

Two-month countdown to special 20th anniversary Standard Chartered Jersey Marathon

With less than two months until the Standard Chartered Jersey Marathon 2025 takes place on 5 October, a number of enhancements and additions have been announced to mark the event’s 20th anniversary.
29 Jul 2025

Adrian Edmondson and Lesley Sharp join cast for second series of Bergerac for U and U&DRAMA

UKTV today announces that Adrian Edmondson (Rain Dogs, A Spy Among Friends) and Lesley Sharp (Red Eye, Before We Die) will be joining Damien Molony in the re-imagined series of Bergerac.
28 Jul 2025

Jersey Uncovered named Tripadvisor Travelers’ Choice Awards Winner for 2025

Jersey Uncovered is pleased to announce that it has been recognized in Tripadvisor’s® Travelers’ Choice® Awards for 2025, ranking among the top 10% of listings around the world on Tripadvisor.
28 Jul 2025

Jersey War Tunnels Recognised Among Top 10% of Attractions Worldwide

Jersey War Tunnels is proud to announce that it has once again been recognised in Tripadvisor’s® Travelers’ Choice® Awards for 2025.
15 Jul 2025

Patrick Burke Named Hotelier of the Month by the Independent Hotel Show London

The Atlantic Hotel is delighted to announce that Patrick Burke, Owner and Managing Director, has been named Hotelier of the Month by the prestigious Independent Hotel Show London.
02 Jul 2025

The 5th Edition of Le French Festival returns to Jersey

The island of Jersey will once again celebrate its rich French connections with the much-loved Le French Festival, taking place from 10 to 14 July 2025, with additional exhibitions and activities starting mid-June.
26 Jun 2025

Visit Jersey Board appoints new Non-Executive Directors

The Board of Directors of Visit Jersey Limited, the organisation responsible for promoting Jersey as a tourist destination, announces the appointment of Matthew Jones and James Hooker as Non-Executive Directors, effective from 01 August 2025.
26 Jun 2025

Jersey Pearl Celebrates 40th Anniversary

This June, Jersey Pearl marks 40 years of sharing the magic of pearls. Since 1985, this Jersey family-run business has welcomed over 30 million visitors to its St Ouen home, offering unforgettable experiences in shopping, dining, and pearl discoveries.