Pen Portraits

Pen portraits are a marketing technique for defining an audience. Pen portraits are one way to get a handle on who is Jersey's target audience by creating a fictitious character to enable you to speak to them.

They can help you to target visitors in the most appropriate way, by finding out what they are into, knowing where they visit, understanding their perceptions, putting yourself in their shoes and identifying the touch points to inspire visitors to discover #theislandbreak. 

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Pen Portraits