Martin George started his marketing career at Cadbury, then spent 19 years at British Airways, becoming Commercial Director and a board member. He subsequently served as Group Development Director at Bupa, responsible for marketing, communications and Corporate and Social Responsibility. Martin later joined Waitrose as Customer Director, overseeing marketing and customer experience, as well as being a member of the Waitrose Management Board.
Martin has been part of leadership teams launching ventures in hospitality, media and healthcare, and has held Non-Executive Director roles across the hospitality, sport and travel sectors. He chaired Global Radio’s charity, now Make Some Noise, for a decade and serves as a School Governor. Martin was appointed to the Visit Jersey Board on 31 January 2024.
