Demand for international tourism remained robust in the first nine months of 2016, though growing at a somewhat more moderate pace. After a strong start of the year, growth was slower in the second quarter of 2016 but picked up again in the third quarter. While most destinations report encouraging results, others continue to struggle with the impact of negative events, either in their country or in their region. Overall there were 956 million international tourism trips during the first nine months of they year, an increase of 4% on the same period of 2015.
In Europe international arrivals grew 2% between January and September, with solid growth in most destinations. Nonetheless, double-digit growth in major destinations such as Spain, Portugal and Ireland were offset by declines in France, Belgium and Turkey.
The majority of leading source markets for international tourism reported increases in international tourism expenditure during the first nine months of 2016, with expenditure on outbound travel by the Chinese, now the world’s most valuable source market, up 19%. Spending on outbound tourism by UK residents was up 10%, ahead of increases in spending by residents of Germany (5%) and France (3%).