Visit Jersey introduces the Jersey Tidal Trail – a new coastal walking experience designed to showcase the island’s stunning coastline, rich heritage, and unique tidal landscape.
Inspired by the spirit of internationally recognised routes like Ireland’s Wild Atlantic Way and England’s South West Coast Path, the Jersey Tidal Trail is set to join the ranks of the world’s celebrated coastal trails, and to become one of Jersey’s signature outdoor experiences.
This new addition to our visitor offer creates real opportunities to attract both new and returning travellers, extend the season, and engage experience-led visitors who value active, outdoor escapes. It also provides a platform to highlight local businesses and experiences along the trail.
Jersey Tidal Trail map designed by Lauren Radley
What is the Jersey Tidal Trail?
Spanning over 48 miles (77 km) and encircling the island’s dramatic coastline, the Jersey Tidal Trail is a self-guided walking route celebrating the giant tides that shape our island.
From medieval castles to WWII bunkers, picturesque fishing harbours to seafood shacks and beach cafés — this trail is an open-air gallery of Jersey’s past and present, powered by the pull of the tides.
Visit Jersey is actively promoting the Jersey Tidal Trail as a must-do coastal adventure – for walkers, cyclists, explorers, history buffs, and foodies alike. The trail is designed to become a standout year-round travel experience that appeals to the UK and European market, inspiring more visitors to explore Jersey beyond the beach. In the long term, we are building a a signature tourism experience that drives footfall, supports local businesses, and tells a story about Jersey as a world-class coastal destination.
This is more than just a trail. It’s Jersey, revealed by the tide.
Being physically active and exploring is a major factor in holiday choice for 68% of our visitors.
Walking ranks in the top three visitor activities, after eating & drinking and shopping.
Source: 2024 Exit survey conducted by 4insight on behalf of Visit Jersey
An adventure to suit every traveller
Created to appeal to both committed hikers and casual coastal strollers, the trail can be explored in full as part of a multi-day walking holiday or enjoyed in eight individual sections, each clearly marked with distance and difficulty ratings. From rugged cliff-top treks to leisurely harbour-hopping strolls, there’s a route to suit every pace, preference, and ability. Visitors can tackle a single section, complete them all, or mix and match to create their own ideal adventure.
Due to the island’s varied coastal terrain, not all sections of the trail are fully accessible. However, several areas – such as the entirety of St. Aubin’s Bay and parts of St. Ouen’s Bay – are suitable for wheelchair users and those with limited mobility.
Visitors will find key information, maps and wayfinding via Jersey.com, as well as on Komoot and Strava, making it easy to plan and navigate their walking adventure.
Why this matters to local businesses
The Jersey Tidal Trail is more than just a walking route – it’s a strategic initiative designed to:
- Drive off-peak and shoulder season visitation, extending the tourism calendar with a compelling reason to visit
- Increase visibility and footfall for cafés, hotels, attractions and shops along the trail
- Promote sustainable, low-impact travel that aligns with Jersey’s environmental and community values
- Strengthen the connection between visitors and Jersey’s natural and cultural heritage
As a member of the local hospitality, retail or travel trade sector, this is a golden opportunity to engage with new visitor markets, attract foot traffic and amplify the story of Jersey through your own business and brand.
Ways to get involved
We’re inviting local businesses and trade partners to become active stakeholders in the success of the Jersey Tidal Trail. Here’s how you can take part:
1. List your business on the Jersey Tidal Trail map
2. Create trail-friendly offers
3. Create Jersey Tidal Trail themed packages or itineraries
4. Share the story
5. Inspire & educate your teams
6. Collaborate on themed experiences
Frequently Asked Questions
My business isn't located along the trail. Can I still get involved?
How do visitors navigate the trail?
Is the Jersey Tidal Trail accessible?
Can visitors drive or cycle around the trail?
