At Visit Jersey, we’re responding quickly and strategically to insights from data, travel partners and local industry by launching targeted tactical campaigns that drive immediate interest and bookings from our core markets: the UK, France and Germany. As booking patterns and consumer behaviour continue to shift, our agile approach allows us to act in real time, ensuring Jersey stays top-of-mind for potential visitors.
From last-minute getaway offers and digital partnerships to geo-targeted advertising and value-focused messaging, each campaign is designed to convert interest into action. We’re leveraging up-to-date intelligence, collaborating closely with key partners and showcasing Jersey’s standout appeal as an easy-to-reach destination full of natural beauty, rich history and exceptional food.
These tactical initiatives are part of a data-led strategy that supports our wider goal – sustainable, year-round growth for the island’s visitor economy.
| DATE | MARKET | CAMPAIGN |
| 16 Jul – Mid-Nov 2025 | France | St. Malo Outdoor Advertising: Using outdoor sites close to the ferry terminal to boost short-break awareness in the St. Malo region promoting ferry travel via DFDS. |
| 27 Jun – 25 Aug 2025 | UK & France | DFDS Joint-Funded Campaign: Targeting last-minute bookers through digital, social and outdoor advertising. |
| 24 Jun – 23 Aug 2025 | France | Blue Islands Paris Digital Campaign: A targeted social media campaign promoting Blue Islands’ Paris-Jersey route to drive summer bookings. |
| 10 Jun – 14 Jul 2025 | UK & France | easyJet Campaign: Promoting summer travel with lead-in fares from £27 via UK radio and social media. |
| 01 May – 31 Jul 2025 | UK | Jet2 Co-Op Campaign: A joint piece of activity targeting peak summer season bookings. |
| 01 May – 31 May 2025 | UK | BA May Sale: Promoting short breaks to Jersey with a lead-in price of £169 for 2 nights. |
| 03 Mar – 13 Apr 2025 | UK & France | DFDS Joint-Funded Campaign: Focusing on driving immediate bookings by leveraging pent-up demand and DFDS’s 10% launch offer. |
| 13 Feb – 06 Mar 2025 | UK | BA Short-Haul City Breaks Campaign: Driving awareness of Jersey as an inspiring short-haul break, supported by long-form editorial content. Lead-in price: £169 for 2 nights. |
| 26 Dec 2024 – 14 Jan 2025 | UK | Blue Islands Boxing Day Sale: Encouraging immediate travel to Jersey with a 15% off promotion, from travel between February to July. |
| 26 Dec 2024 – 14 Jan 2025 | UK | Jet2 New Year Campaign: Encouraging travel in peak season offering a 15% discount on all seats to encourage early 2025 bookings. |
| 26 Dec 2024 – 30 Mar 2025 | UK | easyJet Holidays Outdoor Advertising & Digital Campaign: Boosting performance in key catchment areas across the North and Midlands, with a focus on the new Birmingham route. |
| 15 Dec 2024 – 28 Feb 2025 | UK | Expedia Tactical Campaign: Targeting winter/spring hotel bookings to Jersey with a compelling “save up to 20%” offer for travel between January and May. |
Example creatives
