Visit Jersey Appoints New Head of Marketing and Communications

Visit Jersey announces the appointment of Ashley Proudfoot as Head of Marketing and Communications, effective 2 March 2026.

Currently Head of Communications at Visit Jersey, Ashley joined the organisation in
2022 and is based in Visit Jersey’s St. Helier office. In her newly expanded role, she
will lead Visit Jersey’s marketing and communications strategy, delivering campaigns,
content and partnerships to raise Jersey’s international profile, inspire potential
visitors, and grow the value of the island’s visitor economy.

Commenting on the appointment, Chief Executive Tricia Warwick said: “Ashley has
made a significant contribution to Visit Jersey through her leadership, strategic
thinking, and commitment to strengthening our brand and communications. This
promotion recognises both the meaningful impact she has had to-date and the
important role that marketing and communications will continue to play in
supporting our strategic objectives.”

Ashley brings more than 18 years of expertise in communications and brand strategy.
Before joining Visit Jersey, she was based in New York leading strategic
communications and partnerships for major global brands, cultural institutions, and
international events. She started her career in journalism at NBCUniversal in
Rockefeller Center. A longtime visitor before making Jersey her home, she brings an
international perspective and a deep commitment to celebrating the island and what
makes it a unique place to live, work, and explore.