Visit Jersey launches Trip Planner on Jersey.com

Publish date: 08 Sep 2023

Visit Jersey today introduced a new interactive feature on Jersey.com, the Trip Planner. The intelligent tool is designed to revolutionise the way visitors discover, plan and book their island break, delivering personalised recommendations based on each user’s preferences. Trip Planner makes planning an island adventure hassle free and enjoyable.

To use the tool, visitors simply answer a few quick questions about their interests, preferences, and travel style. The Trip Planner then generates personalised recommendations tailored specifically to their taste. Once a user has created their dream trip, they can save it and share it with friends and family.

The new tool will benefit not only prospective visitors, but also Visit Jersey and its valued industry partners. The Trip Planner will showcase the diverse array of things to do, places to stay, eat and drink on the island, championing local businesses and enhancing their visibility to targeted audiences. It also aims to increase traffic and bookings by driving users to partner websites.

The Trip Planner will also help Visit Jersey to understand more about its audience and grow its mailing list. Visit Jersey’s marketing team will be able to segment users based on the preferences they share via the Trip Planner and send targeted and relevant email communications that are more likely to resonate with recipients.

Visit Jersey invites industry partners to experience the Trip Planner first hand and share this exciting new tool through their own channels https://www.jersey.com/trip-planner/wizard/.

Latest news

21 Mar 2025

Iconic Jersey visitor attraction welcomes exciting future under new ownership

The Jersey War Tunnels, one of the island’s most iconic and historically significant tourist attractions, has entered an exciting new chapter.
19 Mar 2025

Visit Jersey board to appoint Martin George as Chair

The Board of Directors of Visit Jersey Limited, the organisation responsible for promoting Jersey as a tourist destination, today announces that current Non-Executive Director Martin George will be appointed as Non-Executive Chair on 2 June 2025 when current Non-Executive Chair Lisa Springate retires.
18 Mar 2025

Exploring Jersey’s Rich Geological History

Step back in time and explore the fascinating geological and historical landscape of Jersey’s north-western corner with the Around L’Etacq and Le Pinacle Geowalk, hosted by the Aspiring Jersey Island Geopark.
10 Mar 2025

Jersey Pearl Partners with EVie

Jersey Pearl is thrilled to announce an exciting new partnership with EVie, bringing sustainable transport to the west of the island for both locals and visitors.
07 Mar 2025

Jersey 2024 Tourism Statistics

Jersey had an increase of visits, with a total of 568,000 people exploring the island. This is an increase of 8% year on year, which is the equivalent to 40,000 more people.
26 Feb 2025

Take a walk on the wild side this Easter at Jersey Zoo

Opening on Saturday 29 March at Durrell’s Discovery Centre, visitors will have a chance to see some of Britain’s wildlife up close, whilst also learning more about their precious habitats.
20 Feb 2025

Taste Jersey Food Festival Returns to Showcase Island’s Culinary Excellence

This annual celebration of Jersey's vibrant culinary scene showcases the diverse styles in the Island's leading restaurants.
18 Feb 2025

Make a ‘Pawsitive Impact’ on Jersey’s Countryside

To promote responsible dog management, the Jersey National Park has launched Pawsitive Impact, in partnership with the Jersey Access Service Providers (JASP) group, which includes the Government of Jersey, the National Trust for Jersey, Jersey Heritage, and the Jersey Farmers Union.
14 Feb 2025

Getting ‘pig-gy’ with it – double celebration for Durrell

Jersey Zoo’s brand-new home for their Visayan warty pigs Tré, Diosa, Babs and Penelope is now open. The new pig house opened to the public on Friday 14 February after a two-month period to allow the pigs to settle in their new home.
13 Feb 2025

Grand Jersey Hotel & Spa’s Tassili restaurant recognised in 2025 Michelin Guide for exceptional dining

Tassili, the luxury fine dining restaurant located within Hand Picked Hotels’ Grand Jersey Hotel & Spa in the Channel Islands, has gained recognition for its impeccable standard of gastronomy with a listing in the 2025 Michelin Guide.
13 Feb 2025

Travelling with dogs and cats to the Channel Islands just got easier

Travelling with your dog or cat between Jersey and Guernsey, and Southampton or Exeter just got easier! Blue Islands, the Channel Islands' airline, is delighted to announce that from 1 March, dogs or cats will be able to travel on flights with their owners, making it simpler when planning a trip or bringing a new dog or cat home from the UK.
06 Feb 2025

A Viking invasion over half term!

The Vikings are heading to Jersey’s shores again and their latest ‘invasion’ will be perfectly timed to help Jersey Heritage to keep families entertained over the February half term.