To deliver against the objectives outlined in the Product Strategy and to target growth, a Product Action Group was established in 2018 with industry stakeholders in key product areas. The Product Action Group focuses on the priority actions to be implemented by partners over the next 3-5 years. The inaugural Product Action Group meeting took place on 24 January 2018 and explored the findings of the Jersey Product Audit and the Visitor Experience Research.
If Jersey is to remain a competitive destination the island’s supplier base needs to inform and implement the Product Strategy, working collaboratively and in partnership with Visit Jersey. After widespread industry consultation, we outlined ten key Product Action Group Recommendations and Deliverables. We report on progress made against these at the Product Action Group. The group meets annually, typically in November.
Industry collaboration and commitment are crucial to the success of the Product Strategy, in order to address fragmentation, prioritise resources and recognise, strengthen and coordinate across different businesses. Visit Jersey as the custodian of the Product Strategy, is accountable for the delivery of the Product Strategy. The Product Action Group is a vehicle to cement industry ownership and drive forward implementation.
Achievements made in 2019 are summarised below, with the full status reports available for download noting where we will collectively focus our efforts moving into 2020.
The November 2019 Product Action Group explored the theme of sustainability, addressing why pitch sustainability, best practice from Cornwall and lessons Jersey can apply. The session addressed how to make Jersey’s businesses accountable, looking at industry’s collective response to the sustainability agenda, quick wins and longer-term opportunities.
The next meeting will take place in Q4 2020 and will present the future trends affecting the tourism industry, sharing case study examples of how partners are responding to these opportunities.
Product Action Group Recommendations and Deliverables (UPDATED: November 2019)
Product Action Group Presentation, 20 November 2019
Malcolm Bell, CEO, Visit Cornwall, Not if, not why, but WHEN
Product Action Group Summary & Next Steps, November 2019
Product Action Group Recommendations and Deliverables (UPDATED: November 2018)
Product Action Group Inaugural Presentation, 24 January 2018
Product Action Group Terms of Reference
Product Action Group Presentation, 1 November 2018