Product Action Group

To deliver against the objectives outlined in the Product Strategy and to target growth, a Product Action Group was established in 2018 with industry stakeholders in key product areas. The Product Action Group focuses on the priority actions to be implemented by partners over the next 3-5 years. The inaugural Product Action Group meeting took place on 24 January 2018 and explored the findings of the Jersey Product Audit and the Visitor Experience Research

If Jersey is to remain a competitive destination the island’s supplier base needs to inform and implement the Product Strategy, working collaboratively and in partnership with Visit Jersey. After widespread industry consultation, we outlined ten key Product Action Group Recommendations and Deliverables. We reported on progress made against these at the Product Action Group on 1 November 2018. Achievements so far are summarised below, with the full status report available for download noting where we will collectively focus our efforts moving into 2019.


Industry collaboration and commitment are crucial to the success of the Product Strategy, in order to address fragmentation, prioritise resources and recognise, strengthen and coordinate across different businesses. Visit Jersey as the custodian of the Product Strategy, is accountable for the delivery of the Product Strategy. The Product Action Group is a vehicle to cement industry ownership and drive forward implementation.

The next meeting will take place in May 2019 and will present the future trends affecting the tourism industry, sharing case study examples of how partners are responding to these opportunities.

Product Action Group Presentation, 1 November 2018

Product Action Group Recommendations and Deliverables (UPDATED: November 2018)

Product Action Group Inaugural Presentation, 24 January 2018

Product Action Group Terms of Reference