Our campaigns leverage Jersey’s brand proposition to tell our story. Our activity is focused on evolving perceptions of Jersey, turning visitor aspirations into bookings and driving incremental visitor spend. You can download previous campaign results in the drop down below.
Tactical Campaigns | 2025
In 2025, tactical initiatives were part of a data-led strategy that supports our wider goal – sustainable, year-round growth for the island’s visitor economy.
Spring-summer 2025 Campaign
Where Sea Meets Soul
Building on the success of Visit Jersey’s two previous Where Sea Meets Soul campaigns, which brought 153k active unique users to jersey.com and 26.4k referrals to partner sites, we are now delivering a Where Sea Meets Soul 3.0.
The spring campaign runs from 13 January until 31 March. It is focused on awareness, consideration and conversion media and messaging, with distinct landing pages for our Easy Explorer and Moment Maker segments tailored specifically to their interests and motivations for travel.
The campaign creative is built around four campaign pillars, with a short video edit and specific messaging created for each. From the island’s dramatic tidal range (twice as much to discover and enjoy!) and rich history to its serene beauty and compact size (you’re never more than ten minutes from a beach!), these key differentiators will be used to inspire both Easy Explorers and Moment Makers to choose Jersey for their next break.
Spring-summer 2024 campaign
Where Sea Meets Soul
Visit Jersey’s Spring Summer 2024 campaign ‘Where Sea Meets Soul’ encouraged tourists from the UK, Germany and France to experience Jersey as a ‘breath of fresh air,’ inspiring them with curated product experiences that provide compelling reasons to visit Jersey year-round. It positions Jersey as a breathtakingly beautiful place to recharge, renew and reinvigorate your soul over a fresh feel-alive break.
Launched on 04 March until 31 May, Jersey’s 45 miles of stunning coastline took centre stage, showcasing the island’s natural beauty and positioning the island as an ideal destination for outdoor experiences, coastal adventures, local gastronomy and rejuvenating wellness opportunities.
