We’re delighted to launch our autumn campaign which is a continuation and evolution of Jersey. Curiously Brit…(ish).
We’re inviting visitors to pluck juicy Jersey strawberries from roadside honesty boxes, ripened in the late-summer sun, wander through fields of wildflowers in the most southerly garden in the British Isles, soak up the curiously continental atmosphere of our al fresco piazzas and explore our breathtaking and storied landscapes where epic coastlines merge with the warm waves of the Atlantic Ocean, and enjoy life slowed down to a gentle roll.
Now, more than ever, social media plays a massive role in our marketing communications. More and more consumers use platforms like YouTube, Facebook, Instagram and TikTok to research destinations. It also plays an important role in advocacy with previous visitors sharing images that can help influence their friends and families to come to our Curiously Brit…(ish) island year-round and your business.
Be a storyteller
Join the conversation and encourage visitors to discover the Brit...(ish) side of the Channel.
The type of storytelling content we are looking for is authentic, real (community driven) content. It comes from the industry. It comes from locals.
- We want you to be the hero of the content
- You are our greatest asset. What you say matters
- Share your stories
- Share social imagery using #theislandbreak, #jerseyci and @visitjerseyci
Bring your story to life
- Use our photography & content, make it experiential
Register for Visit Jersey’s Media Library and gain access to a wide range of campaign imagery and videos that you can share across your channels.
- Get hashtag-happy
Tag us with #theislandbreak, #jerseyci and @visitjerseyci and use trending hashtags and those relevant to your industry
- Show your pride & passion
Steer away from sales messaging, let’s inspire visitors
- Make it fun, friendly and spirited
Engage with your followers who interact with your posts
- Be creative
Utilise reels, boomerangs, guides and stories
In need of some inspiration?
Here’s what we will be sharing on our channels during the autumn campaign:
Drive through – 04 September
As the sunny season stretches, summer is ripe for the picking.
So, swap your deliveroo for honesty box drive throughs and pluck Jersey strawberries, plumped by the late summer sun, from colourful roadside stalls. Just add lashings of luscious Jersey dairy cream for a top-notch Brit…(ish) treat.
South facing garden – 20 Septmber
In Jersey, summer stretches out that little bit longer.
Stroll along sweeping dunes warmed by Atlantic breezes with stunning views of the cleanest beaches in Europe stretching out to infinity where wildflowers bloom in the most southerly garden in the British Isles.
Montage – 04 October
When the last of the summer rolls around, it’s easy to feel a little blue. Here in our curiously Brit…(ish) island, summer lasts longer, so why not plan a visit and extend that golden holiday feeling?
Come and explore our breathtaking landscapes, where epic coastlines merge with the warm waves of the Atlantic Ocean, and enjoy life slowed down to a gentle roll
Wet Weekend – 18 October
Tired of the summer soggy and wet weekends? Why not escape to the sunniest spot in the British Isles?
We’ll admit that it does rain here on the odd ocassion 😉 but, even then, the forecast would be showers with a chance of dolphins.