We’re delighted to launch our spring summer 2023 campaign which is an evolution of Jersey. Curiously Brit…(ish).
We’re inviting our visitors to tuck into wood fired pizzas from a tropical beach shack just steps away from the shoreline then paddle out into the shimmering blue waters. Hear tales of kings in exile, swashbuckling pirates and cannon fire that echoes Elizabeth Castle’s 1,500-year history across St. Aubin’s Bay or walk out to historic Seymour Tower across the seabed at low tide and bag yourself a night in perfect seclusion. Lazy lie ins guaranteed.
Get Social
Now, more than ever, social media plays a massive role in our marketing communications. More and more consumers use platforms like YouTube, Facebook, Instagram and TikTok to research destinations. It also plays an important role in advocacy with previous visitors sharing images that can help influence their friends and families to come to our Curiously Brit…(ish) island year-round and your business.
Be a storyteller
Join the conversation and encourage visitors to discover the Brit...(ish) side of the Channel.
The type of storytelling content we are looking for is authentic, real (community driven) content. It comes from the industry. It comes from locals.
- We want you to be the hero of the content
- You are our greatest asset. What you say matters
- Share your stories
- Share social imagery using #theislandbreak, #jerseyci and @visitjerseyci
Bring your story to life
- Use our photography & content, make it experiential
Register for Visit Jersey’s Media Library and gain access to a wide range of campaign imagery and videos that you can share across your channels. - Get hashtag-happy
Tag us with #theislandbreak, #jerseyci and @visitjerseyci and use trending hashtags and those relevant to your industry - Show your pride & passion
Steer away from sales messaging, let’s inspire visitors - Make it fun, friendly and spirited
Engage with your followers who interact with your posts - Be creative
Utilise reels, boomerangs, guides and stories
In need of some inspiration?
Here’s what we will be sharing on our channels during the spring summer campaign:
Period Drama – 26 December
Why not tune into a very special, Curiously Brit…(ish) period drama? 🏰
Hear tales of kings in exile, swashbuckling pirates and cannon fire that echoes Elizabeth Castle’s 1,500-year history across St. Aubin’s Bay. All live streamed on our fresh sea air.
Saturday Night Takeaway – 07 January
Deliveroo on the menu again? Here in Jersey, we do Saturday night takeaways with a slice of paradise 😉 🍕
Imagine hopping on a flight from over 20 UK airports and tucking into wood-fired pizzas from a tropical beach shack just footsteps away from the shoreline then paddle out to shimmering blue waters to catch a perfect sunset with extra toppings of exotic island vibes
Big Match – 31 January
Gearing up to watch the big match? Don’t worry, we’ve saved you the best seats in the house 😉
Bask in golden embers over afternoon aperitifs at al fresco bars that wouldn’t look out of place in an Italian piazza, all with a front-row view to our beautiful game… Pétanque.
Welcome to the curiously Brit…(ish) island of Jersey. A place that’s familiar, yet ever so slightly exotic… 🏝️
Fish and Dips – 12 February
Another chilly weekend on the cards in Blighty? 🥶 Isn’t it time you had a little something to look forward to, like a hearty serving of Fish and Dips, served up in the sunniest plaice in the British Isles?
And by that we mean, freshly caught lobster served with buttery Jersey Royals, followed by a lovely paddle in our crystal-clear waters 🦞 🌊
BBQ – 20 March
As the British winter getting you down? Then why not let yourself dream a little? 💭
Imagine yourself taking time to unwind on the deserted islets of Les Minquiers, a unique marine environment just off Jersey’s coast where the tide washes up the most southerly sandbank in the British Isles. Explore this pristine tidal landscape, far from the crowds. Unless you count the odd bottle nosed dolphin that is 🐬
Welcome to the curiously Brit…(ish) island of Jersey. A place that’s familiar, yet ever so slightly exotic… 🏝️
Media Library
Register for Visit Jersey’s Media Library and gain access to a wide range of campaign imagery.
