History of the Exit Surveys
Before 2016, Jersey used alternative data sources, including a compulsory visitor registration scheme and periodic exit surveys to estimate tourism volume and value.
July 2016: Visit Jersey introduced a continuous Visitor Exit Survey, with updated methodology and definitions to align Jersey’s figures with international practice. Fieldwork was outsourced, and analysis was conducted in-house.
2020: Statistics Jersey was contracted to run both fieldwork and analysis. Survey operations were suspended in March 2020 due to COVID-19 and did not resume until early 2022. Passenger numbers continued to be tracked, showing the pandemic’s significant impact on travel.
December 2021: 4Insight was appointed by Visit Jersey to conduct the Exit Surveys independently. Piloting occurred in February 2022, and full operations began in March 2022. By mid-2022, COVID-19 restrictions had eased, allowing adequate survey sample sizes across all major routes.
Minor adjustments to questionnaire wording and fieldwork procedures over time may affect direct comparability between years.
