What we do

What we do

Our role

Our mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way to deliver on our vision of 1 million visitors by 2030 and a future visitor spend of £500m per annum. 

Plans & Reports

Plans & Reports

The annual report summarises the key activities undertaken over the financial year, commenting on our operating environment and key achievements.
Jersey Destination Plan

Jersey Destination Plan

The Jersey Destination Plan (JDP) sets out future priorities and activities in a systematic way to grow Jersey’s visitor economy through to 2020. The JDP is a shared statement of intent. The ambition is to welcome 1 million visitors spending £500 million by 2030. 
Key Markets

Key Markets

To achieve Jersey’s tourism 2030 strategy, Visit Jersey will focus our marketing resources on markets which represent the greatest potential for tourism growth. The UK is the mainstay of the staying leisure market, accounting for roughly three-quarters of both visits and visitor expenditure.
Our Team

Our Team

Led by Keith Beecham, CEO of Visit Jersey, the team is made up of 14 individuals drawn from a wide variety of backgrounds and experience who are passionate about making a difference for Jersey.