(2019)
(2019)
(2022)
(2022)
Supporting Island Life
Tourism’s wider contribution to our community
Jobs
Tourism directly and indirectly supported 11.6% of jobs
(7,100 jobs).
Sport and the Environment
Jersey attracts world class sports teams, from the British & Irish Lions, the England Rugby team and the Super League Triathlon. Events Jersey, part of Visit Jersey, currently supports local sports such as the Ballet D’Jerri through sponsorship opportunities
Jersey is an aspiring UNESCO Geopark.
Connectivity
Year-round connectivity for visiting friends/relatives and taking holidays abroad.
In 2019 there were 40 departure points for Jersey Airport across the UK and Europe with around 44,000 flights. Connectivity helps make Jersey attractive as a business location and supports locals with travel for leisure, business, sports and education.
Business:
Tourism - making Jersey better for visitors and locals by supporting:
Seasonality
In 2021, Jersey was endorsed as a must-visit destination by National Geographic, The Sunday Times, The Telegraph, The Daily Mail, Good Morning Britain. And in 2022 by Condé Nast Traveller and GEO Saison.
June, July, Aug & Sep.
Average room occupancy in 2022 higher than 85%.
April, May, Oct.
Average room occupancy in 2022 65% - 80%.
Jan, Fab, Mar, Nov, Dec.
Average room occupancy in 2022 50% or below.
Visitor Segmentation
Visit Jersey undertook significant evidence based research in 2022, demonstrating the appeal of the island and a larger pool of prospective visitors. Understanding these prospective visitors means we can effectively target them with our marketing activity. Below are the key things each segment want from a holiday. The percentage is the difference from average, demonstrating where they over-index on certain interests.
UK - 4.4 million
France - 1 million
Germany - 1 million
UK - 4 million
France - 0.8 million
Germany - 0.9 million
UK - 3.6 million
France - 0.4 million
Germany - 1.1 million
UK - 6 million
France - 0.8 million
Germany - 1 million
