Visit Jersey appoints Chief Executive Officer

Publish date: 07 Feb 2023

The Board of Directors at Visit Jersey Limited has announced the appointment of Tricia Warwick as a Director and Chief Executive Officer of the company. She was selected following an open process overseen by the Jersey Appointments Commission and will take up the position on 24 April 2023.

Tricia has worked as a Director at Visit Britain for the past five years, where she had responsibility for the implementation of strategy and marketing plans across seven markets: India, Australia, China, Japan, South Korea, Kingdom of Saudi Arabia and the United Arab Emirates. A member of the senior leadership team, Tricia worked with both UK and international travel industry stakeholders to promote Britain and increase tourism numbers and value to the UK.

Tricia has a proven track-record in global, senior leadership roles across destination marketing, hospitality, aviation and tour operating, including British Airways, AEG Live, and luxury hotel groups; Jumeirah Hotels and Resorts, One & Only Resorts, Atlantis the Palm and Viceroy Hotels and Resorts. Tricia is also a member of the Chartered Institute of Marketing.

Welcoming the appointment, Lisa Springate, Chair of Visit Jersey said, “I am delighted that the panel has selected Tricia as our new Chief Executive at this important time for our industry’s recovery and future growth. Her extensive travel knowledge, strategic mindset and leadership experience will be invaluable in leading the Visit Jersey team and working with stakeholders to deliver a vibrant, sustainable tourism industry.”

Commenting on her appointment Tricia said, “I am thrilled to be joining Visit Jersey, at such a pivotal time, as we navigate the island’s tourism recovery and collaborate with all our industry stakeholders to grow the volume and value of tourism, in new and innovative ways. Jersey is a stunningly beautiful destination with a unique character and so much to offer visitors from its people and culture, history and heritage, local produce and the great outdoors. I look forward to leading the team on our next chapter.”

Deputy Kirsten Morel, Minister for Economic Development, Tourism, Sport and Culture said, “Jersey has so much to offer as a destination and I look forward to working with Tricia and the Visit Jersey team at this crucial time for our tourism industry. I know that her extensive experience in the industry will help us identify the opportunities and challenges in an increasingly competitive market.”

Visit Jersey is a marketing organisation that promotes tourism to and within Jersey in an innovative, economic and efficient way to deliver a vibrant, sustainable tourism industry. The organisation is funded by the Government of Jersey.

For more information, please contact:

Ashley Proudfoot, PR Manager
T +44 (0) 7797 930467
E [email protected]

Latest news

16 Mar 2023

Durrell to benefit from Eat Jersey Charity Auction

Since the inception of Eat Jersey in 2015, Durrell Wildlife Conservation Trust has been the food festival’s philanthropic partner. Headquartered at Jersey Zoo, Durrell not only does vital work around the world to save species from extinction, but is a much-loved visitor attraction and community champion in the island.
16 Mar 2023

Fun-packed ‘Discovery Days’ return with Jersey Heritage

There is lots of fun to be had with Jersey Heritage this year with a new series of ‘Discovery Days’ for families to enjoy, starting on 25 March 2023.
Golden City Gate logo
15 Mar 2023

Visit Jersey wins The Golden City Gate 2023 Award for Best Destination Campaign

The international tourism film & multimedia festival and competition "The Golden City Gate" took place for the 23rd edition in 2023 during ITB Berlin.
Mont Orgueil Castle
08 Mar 2023

Government of Jersey – Pilot ID card scheme to launch

The Minister for Home Affairs, Deputy Helen Miles, has confirmed her intention to launch a pilot scheme, which will allow French national day trip visitors arriving on commercial passenger ferries, to enter Jersey using their national ID cards.
28 Feb 2023

200-day countdown to Channel Islands Pride 2023 in Jersey!

The Channel Islands Pride committee and Liberate Jersey are thrilled to announce that the Channel Islands Pride 2023 celebrations will take place in just 200 days on Saturday 16th September 2023 in St Helier, Jersey.
24 Feb 2023

Taste Jersey food festival returns with exciting new dining experiences and events

Local produce is being brought into the spotlight during the Taste Jersey food festival, running from 23 March to 9 May.
14 Feb 2023

The Atlantic Hotel Achieves EarthCheck Bronze Certification

Jersey’s Atlantic Hotel and Ocean Restaurant is proud to announce that it has become a member of EarthCheck, the world’s leading certification, consulting and advisory group for luxury travel and tourism organisations, and has achieved Benchmarked Bronze Status.
10 Feb 2023

Blue Islands direct flights to Rennes from Jersey back for Summer 2023

Islanders can once again enjoy direct flights to France this summer as Blue Islands announces its Jersey to Rennes service is back for 2023.
09 Feb 2023

Jersey Heritage: Year-round opening for visitor sites

Islanders and visitors will soon be able to enjoy daily access to the majority of Jersey Heritage visitor sites all year round.
01 Feb 2023

Do It For Durrell: The Durrell Challenge 2023

The eagerly anticipated Durrell Challenge is back for 2023! Kindly sponsored by Butterfield and organised in partnership with 3D Events, the event will take place on Sunday 14 May.
20 Jan 2023

Changes to Jersey Battle of Flowers Parade for 2023

Organisers of the Jersey Battle of Flowers are making changes to the parades in 2023 in response to feedback from spectators and exhibitors.
18 Jan 2023

‘Shell-ections’ begin for Tortoise Takeover

Local businesses in Jersey have been given a sneak peek of this year’s Tortoise Takeover trail.