Welcome to Visit Jersey’s Business website – this site is your go-to hub for resources to help promote Jersey and support the island’s tourism industry.
Whether you’re a local business or a travel partner, this site acts as a central resource for all the tools and information you may need to help drive tourism to Jersey – from the latest research and visitor insights to market trends, campaign updates and practical toolkits.
Visit Jersey aims to grow the island’s visitor economy by attracting travellers from key markets—UK, France, and Germany—through promoting Jersey’s natural beauty, rich heritage, vibrant food scene, and warm welcome. We achieve this through targeted marketing, media partnerships, product development, and collaboration with the travel trade to position Jersey as a standout destination.
Tourism's Contribution to Jersey 2024
Over a quarter of a billion pounds were spent on the island.
Visitors to Jersey
2.2 million nights spent in Jersey.
14.5M pounds in GST generated by visitors.
Heritage & Nature
Jersey visitors contribute towards local charities who are devoted to looking after our environment and heritage.
Discover MoreAccommodation
Over 9,000 registered tourism bed spaces in hotels, guest houses, self-catering, hostels and campsites.
Discover MoreAttractions & Activities
Over 100 attractions and activities make Jersey a more entertaining and educational place to visit and live.
Discover MoreFood & Drink
Tourism supports 540 food and drink establishments for locals and visitors to tuck into a serving of island life.
Discover MoreConnectivity
Visitors support the viability of year-round air and sea access, over 20 UK and European departure points available.
Discover More
Marketing
Discover the latest campaigns, tap into our content calendar, and access the tools and insights to help you tell Jersey’s story with impact. Whether you’re aligning with our brand or planning ahead with our seasonal themes, everything you need to collaborate and connect is right here.
A new opportunity for Jersey
Jersey Tidal Trail
Introducing the Jersey Tidal Trail – a spectacular new coastal walking experience designed to showcase the island’s stunning coastline, rich heritage and unique tidal landscape. This isn’t just a walking trail – it’s Jersey, uncovered.
Research & Trends
Explore the latest visitor statistics, passenger arrivals, key markets and emerging trends — all in one place to help you better understand Jersey’s tourism performance and opportunities.
On-island industry
Access comprehensive brand guidance and practical resources designed to help you increase visibility, strengthen customer trust and showcase the best of our island.
Sign up to our Industry newsletter
Stay up to date with the latest on-island news from our Product Team, including upcoming events and festivals, product developments such as attractions and activities, industry insights, useful tips and helpful support tools.
Off-island travel trade
Explore our Travel Trade hub for everything you need to sell Jersey with confidence – from Jersey connectivity insights and sales tools to insider tips and itinerary inspiration.
Sign up to our Travel Trade newsletter
Stay up to date with the latest from the Travel Partnerships Team, including upcoming events, product updates, market intelligence and partnership opportunities.
About us
The Island Identity Project
The Island Identity Project is a government-led initiative that endeavours to answer two simple questions: what makes Jersey special? Why does it matter?
Discover Jersey’s unique governance, rich history, unspoiled environment, vibrant culture, and friendly community through the Island Identity Project and with our Ambassador packs.
