Martin George started his career in marketing at Cadbury after graduating from Loughborough University. He then spent 19 years at British Airways in a number of roles in marketing, commercial and general management before becoming Commercial Director and a member of the Board.
Martin was subsequently Group Development Director at Bupa responsible for a range of areas including marketing, communications, CSR and the Cromwell Hospital. He later joined Waitrose as Customer Director where he was responsible for marketing and customer experience as well as being a member of the Waitrose Management Board.
Martin has also been a member of leadership teams who have set up a number of businesses in the hospitality, media and healthcare sectors. He has also been a Non-Executive Director in the hospitality, hobby, sport and travel sectors. Martin chaired Global Radio’s charity, now Make Some Noise, for 10 years and is a School Governor.
