Discover visitor characteristics and behaviour from each of our key markets in 2025. The key markets are UK (72% of our total visitors in 2025), France (11%), other Channel Islands (6%) and Germany (3%).
The statistics are collated from the Exit Survey run by 4insight an independent research agency and commissioned by Visit Jersey. For further information please contact us here.
UK Visitor Summary 2025
In 2025, Jersey welcomed 331k visitors from UK, with a total on-island expenditure of £217m. See more detail on our UK visitors below.
French Visitor Summary 2025
Jersey welcomed 50k visitors from France in 2025, with a total on-island expenditure of £9m. See more detail on our French visitors below.
Other Channel Island Visitor Summary 2025
Jersey welcomed 27k visitors from the other Channel Islands in 2025, with a total on-island expenditure of £9m. See more detail on our Channel Island visitors below.
German Visitor Summary 2025
Jersey welcomed 15k visitors from Germany in 2025, with a total on-island expenditure of £9m. See more detail on our visitors from Germany below.
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