Jersey Pearl Boutique Supports ABC Jersey for Breast Cancer Awareness Month

This year marks the 40th anniversary of Jersey Pearl, and the island business is celebrating not only its own milestone but also its commitment to supporting local causes. For Breast Cancer Awareness Month, the King Street Boutique has unveiled a bold new window display as part of ABC Jersey’s Pink Window Parade.

Designed by Jersey Pearl’s talented in-house design team, the striking display features a vivid pink backdrop decorated with hand-drawn white bras – a modern and eye-catching design symbolising “support.” It reflects Jersey Pearl’s willingness to remain committed to the high street in St Helier, while standing firmly alongside those affected by breast cancer.

Throughout October, Jersey Pearl will also donate 10% of all sales from pink pearl jewellery at the King Street store to ABC Jersey, including their best-selling pink Tassel and Joli. The contribution will help the charity continue its vital work in raising awareness and supporting islanders impacted by breast cancer.

Julia Williams, Product Director at Jersey Pearl, said, “As we celebrate 40 years on Jersey, it feels right to give back to the community that has supported us for so long. This display is our way of doing that, while our donation helps ensure ABC Jersey can keep doing its essential work for islanders.”

With four decades of history on the island, Jersey Pearl continues to combine its love of pearls, unique jewellery design and island food in St Ouen, with a strong commitment to the people and causes that matter locally.

Find out more about ABC Jersey here.