The AA & STR to attend Destination Jersey

Visit Jersey are delighted to confirm that representatives from both the AA and STR will be attending Destination Jersey, our Travel Trade Workshop on 23-25 April 2018. 


STR is the foremost provider of global hotel data covering daily and monthly performance information, forecasts, annual profitability, pipeline and census data. They currently deliver data which covers more that 6.8 million hotel rooms worldwide. George Titlow, Head of Business Development for Hotels in the UK, will be attending Destination Jersey to update current STR partners on STR Online tools as well as meeting new accommodation partners who wish access their free to use service.  

Visit Jersey's Head of Research and Insights David Edwards comments:

“For any accommodation provider with ten or more rooms this is your opportunity to figure out whether you are doing as well as you think you are, or, perhaps, better than you think you are, by benchmarking key performance metrics against the experience of other similar accommodation providers. And perhaps the best thing about the STR suite of tools allowing you to benchmark your performance is that if you just want top-line figures it is absolutely free – all you need to do is input figures on a monthly basis.”

Also in attendance will be Peter Sturdey, AA Hotel Services, Hotel & Restaurant Inspector. Peter will take this opportunity to meet with existing members as well as showcasing to interested accommodation providers what the AA has to offer in terms of Star Rating Scheme for both Hotels and Guest Accommodations, The Rosette Award, Marketing Benefits and Business Partnerships.

Visit Jersey seeks to provide as many opportunities, both formally and informally, as possible for networking. In 2018, over 120 trade representatives will attended Destination Jersey. The event will be hosted between the 23 and 25 April, with registration closing on 10 April. You can find out more information on how it can help your business by clicking here. 

To reserve a place at either of the AA or STR sessions (see times below) on April 24 at the Radisson Blu Waterfront Hotel please email These sessions are for accommodation providers only.

AA session

9.35-10.30 or 2.35-3.30

STR session

10.55-11.50 or 3.55-4.45