Factory have been awarded the tender for the development of the official Visit Jersey visitor guide and official visitor map for the next three years.
Factory will produce a user-friendly, accurate visitor guide and map for 2023 with extended distribution beyond the airport, harbour, and accommodation to include key retail outlets. Following research, the official guide and map are the most widely used visitor publications, and benefit from a preferential pick-up spot for arriving visitors walking into the baggage hall. The new official map will also include a new format, integrating walking and cycle routes. The two publications will share inspirational content aimed at improving the visitor experience and increasing visitor spend.
The publisher brings a wealth of experience, having worked with Visit Jersey on the production and distribution of the official visitor guide since 2017.