During Q4 of 2021, we continued to welcome press trips to the island and secure record coverage through our autumn PR activity. We aligned activity and press trip itineraries with our digital autumn campaign which positioned Jersey as The Great Late Escape. Coverage included The Telegraph, The Sun, Wanderlust and Daily Mirror.
Coverage was also generated from the launch of our Little Red Squirrel Count, endorsed by conservationist Ben Fogle, which invited the public to count up every adorable red squirrel spotted in Jersey. The initiative aimed to help preserve the future of one of the island’s most precious fauna.
UK PR
National Online
The Telegraph (m.u.u. 24,886,000) - The best things to do in Jersey (See article below)
Daily Mirror (du.u. 392,963) - Jersey scraps on arrival PCR tests and self-isolation for UK travellers
National Geographic - How to spend a weekend in Jersey
Daily Mail Online - The British Isles' best places to eat revealed in the AA's Restaurant Guide 2022
National Print
The Sun (circ. 1,210,915) - Ben and young helpers (See article below)
Daily Star (circ. 222,474) - Our voices have been taken away from us
Country Life (circ. 40,317) - Good week for (See article below)
National Geographic - Weekender Jersey (See article below)
Consumer Online
Wanderlust - Things to do in Jersey this Autumn
Travel Lowdown - JERSEY – Where to Eat & Drink – Travel Lowdown
Conde Nast Traveller (du.u. 54,808) - The best holiday destinations for 2022
Regional Online
Hull Live (du.u. 95,282) - Campaign to count red squirrels on Jersey as UK population faces extinction
MSN (du.u. 3,549,699) - Campaign to count red squirrels on Jersey as UK population faces extinction
ITV (du.u. 92,967) - Ben Fogle launches red squirrel count in Jersey to try and save species from extinction
Manchester Confidential - Beach walks, bittern spotting and unforgettable seafood in Jersey
The Telegraph - The best things to do in Jersey
The Sun
Weekender - Jersey
Country Life - Good week for
