2021 Q4 PR Round-up from the island break

During Q4 of 2021, we continued to welcome press trips to the island and secure record coverage through our autumn PR activity. We aligned activity and press trip itineraries with our digital autumn campaign which positioned Jersey as The Great Late Escape. Coverage included The Telegraph, The Sun, Wanderlust and Daily Mirror.

Coverage was also generated from the launch of our Little Red Squirrel Count, endorsed by conservationist Ben Fogle, which invited the public to count up every adorable red squirrel spotted in Jersey. The initiative aimed to help preserve the future of one of the island’s most precious fauna. 


UK PR

National Online

The Telegraph (m.u.u. 24,886,000) The best things to do in Jersey (See article below)

Daily Mirror (du.u. 392,963)Jersey scraps on arrival PCR tests and self-isolation for UK travellers

National Geographic - How to spend a weekend in Jersey

Daily Mail Online - The British Isles' best places to eat revealed in the AA's Restaurant Guide 2022


National Print

The Sun (circ. 1,210,915) - Ben and young helpers (See article below)

Daily Star (circ. 222,474) - Our voices have been taken away from us 

Country Life (circ. 40,317) - Good week for (See article below)

National Geographic - Weekender Jersey (See article below)


Consumer Online

Wanderlust - Things to do in Jersey this Autumn

Travel Lowdown - JERSEY – Where to Eat & Drink – Travel Lowdown

Conde Nast Traveller (du.u. 54,808)The best holiday destinations for 2022


Regional Online

Hull Live (du.u. 95,282) Campaign to count red squirrels on Jersey as UK population faces extinction

MSN (du.u. 3,549,699) Campaign to count red squirrels on Jersey as UK population faces extinction

ITV (du.u. 92,967)Ben Fogle launches red squirrel count in Jersey to try and save species from extinction

Manchester Confidential - Beach walks, bittern spotting and unforgettable seafood in Jersey

 

The Telegraph - The best things to do in Jersey

The Sun

Weekender - Jersey

Country Life - Good week for

squirrel

French PR

Consumer Online

Simple Things Magazine: https://www.simple-things.fr/#