Accessible Tourism

Accessible tourism benefits everyone, it's all about people and places. Jersey now has a Disability Strategy, and Disability Discrimination Legislation came into force on 1 September 2018. Businesses and public access buildings will be allowed a two year 'grace period' to provide sufficient time to comply with the law, with regard to making physical adjustments to premises.

Accessible Toolkit

When we talk about accessible tourism, it’s important to consider the scale of the opportunity for Jersey. 

  • Last year Jersey welcomed over 727k visitors. Over 475k of these were from the UK. When we figure that 1 in 5 of the UK population have a disability approximately we can broadly estimate that nearly 90,000 of Jersey’s visitors in 2017 had a disability of sorts.
  • When we define Jersey’s target audience, so the most likely visitor market to consider coming to the island, many of these are couples and many of these are families. One child in 20 in the UK has a disability.
  • This is a growing market, with an increasing number of disabled people in employment, not forgetting the carer market.
  • Tourism businesses with improved accessibility appeal to a wider range of visitors, and its not just disabled visitors who benefit, it's families, older people, practically all your visitors in one way or another. So it makes good business sense to improve access, as it will enable you to tap into a large and growing market, as well as exceed your visitor expectations, meet your obligations and support the promotion of equality and diversity in the island.

Visit Jersey's Accessible Tourism Toolkit concentrates on recommendations that can be accomplished at little, or no cost. It is often these smaller changes that have the biggest impact. Obviously tourism businesses with improved accessibility appeal to a wider range of visitors, and its not just disabled visitors who benefit, it's families, older people, practically all your visitors in one way or another. So it makes good business sense to improve access, as it will enable you to tap into a large and growing market, as well as exceed your visitor expectations, meet your obligations and support the promotion of equality and diversity in the island. Download the full toolkit guide below to get started and keep us posted on your developments by contacting product@visitjersey.je

Accessible Tourism Guides

Available online and in the Tourist Information Centre, Visit Jersey have created visitor guides to promote Jersey's accessible experiences. Download the guides here.

Accessible Tourism Workshop

Visit Jersey hosted an Accessible Tourism Workshop at the end of October and by all accounts it was a great success and was very well received by the industry with over 50 delegates registered. We covered the law and what this means to the industry, gave practical support and ideas for change, along with demonstrating the business development opportunity of appealing to this market. Accessible tourism benefits everyone, it's all about people and places. It's time to act now.

Accessible Tourism Industry Toolkit

Accessible Workshop Slides

Useful Contacts