Jersey Pearl Partners with Jersey Trees For Life

Jersey Pearl is thrilled to announce its 5th charity Tassel collaboration with local charity Jersey Trees For Life, which is dedicated to planting and protecting trees across the island and ensuring their growth for generations to come.

After the devastation caused by Storm Ciaran a year ago, which resulted in a significant loss of trees, Jersey Pearl felt it was important to focus on regenerating the island’s trees within local communities, helping to preserve the natural beauty of Jersey’s landscapes.

John Michel from Jersey Trees for Life said: “It’s a pleasure to collaborate on this initiative with Jersey Pearl and we’re grateful for the support and publicity this kind gesture provides. The bracelets are lovely and it goes without saying that we hope they’re popular in the run-up to Christmas, especially when it’s helping us to plant and protect more trees.”

As part of this partnership, Jersey Pearl will donate 5% of every sale of its new charity Tassel bracelet. The bracelet features an eco-thread made from recycled plastic bottles twisted in a subtle mint green and grey colour, accented with a single Freshwater pearl. Its elegant look allows it to be worn alone or stacked for a stylish finish.

Julia Williams, Product Director at Jersey Pearl, said, “Having seen all the fantastic work Trees for Life has done since the aftermath of Storm Ciaran, we are keen to support this local charity. The whole island was impacted in some way by the storm a year ago, and we lost one of our stump pines, a winter roost home to a group of beautiful long-eared owls. Luckily, we still have the other.

The success of cultivating beautiful pearls is deeply connected to the care of the natural world too, which makes the work of Trees for Life Jersey locally particularly meaningful to us and our environmental efforts. Next year marks our 40th anniversary, and we’ve kicked oJ the celebrations this month with the completion of our café renovation. As a local family business, we are proud to invest in Jersey, its community, and its environment.” The charity Tassel bracelets can be purchased at Jersey Pearl stores in St. Ouen and King Street and online here.