My colleagues join me in wishing you a wonderful 2017. We can be certain safety worries, Brexit, a new US administration and elections in major European countries will all impact on 2017. There will also be other, as yet unknown events that will influence how people think and behave. Against this background, The United Nations World Tourism Organisation predicts continued growth in global tourism flows and we should be confident that Jersey can compete to win our share.
We are working with Kiki Muller, our Germany based representative to encourage continued summer charters from German speaking countries, with the Ports of Jersey and airlines to support air connectivity and our two sea carriers to ensure our sea routes are marketed successfully. In addition, I am delighted to inform you that following a tender we have selected Hills Balfour as our contractor to assist Visit Jersey develop relationships with overseas trade partners and support Jersey’s market development. Put simply - Hills Balfour will help us find and develop sales opportunities. And importantly, at times of the year when Jersey needs more visitors. We are mindful that our existing trade partners are hugely important for Jersey.
We will try really hard to keep our current trade partners supported as we strive to develop new partnerships to grow the Jersey visitor economy. Hills Balfour will assume the role from 1st February for a three-year period. They will visit Jersey soon to meet with suppliers and discuss market conditions and opportunities.
Keith Beecham, CEO, Visit Jersey
Read the full update from Visit Jersey in our latest industry e-newsletter here.