Exit Survey Analysis – January to November 2018

So far in 2018 there have been 689,000 visits generating 2.6 million visitor nights, with these tallies being an increase of 2% and decrease of 6% respectively. By comparison figures for the volume of overnight domestic trips in England between January and September show a 0.7% decline with domestic visitor nights falling by 1.3%. While the number of visits to the UK by overseas residents in the first nine months of 2018 was 5% lower than for the equivalent period of 2017 and the number of visitor nights 10% below that seen in 2017. 

Exit Survey

Headlines for September to November 2018

  • During the period September to November there were 184,000 visits to Jersey, of which 163,000 lasted at least one night
  • The average length of stay for overnight trips was 4.1 nights
  • There were significant 18% annual increased in the number of visits in comparison with the same three months of 2017, whereas the number of visitor nights climbed by a smaller margin of 2%  
  • A little under two-thirds of visits during this period were for a Holiday, with an 11% year-on-year rise in the number of overnight holidays
  • All major source markets witnessed an annual jump in the number of visits, with particularly healthy increases in visits from Guernsey and Republic of Ireland
  • Growth was bolstered by a 47% annual increase in the number of short-break trips lasting 1-3 nights

Headlines for January to November 2018

  • So far in 2018 there have been 689,000 visits generating 2.6 million visitor nights, with these tallies being an increase of 2% and decrease of 6% respectively
  • By comparison figures for the volume of overnight domestic trips in England between January and September show a 0.7% decline with domestic visitor nights falling by 1.3%
  • While the number of visits to the UK by overseas residents in the first nine months of 2018 was 5% lower than for the equivalent period of 2017 and the number of visitor nights 10% below that seen in 2017
  • The number of overnight holidays in Jersey during this period is 3% down on where it was for 2017
  • So far in 2017 the number of visits from residents of the UK has fallen 2% and from residents of Germany by 6%
  • In contrast there have been increases from France, Guernsey and Republic of Ireland
  • It has been a good year for the volume of visits by scheduled ferry so far, with figures up 7% in contrast to a 2% decline in visitors travelling by scheduled air
  • Between January and November the number of short-break visits lasting 1-3 nights was up 12% whereas the number of visits lasting 7 nights fell by 5% 
  • Across all trip purposes the share of visits that are by a visitor making their first trip to Jersey stood at 40%, down from 43% for the same period of 2017
  • The equivalent figures for the share of Holiday visitors making their first trip to Jersey was 52% for the first eleven months of 2017 but 49% in 2018

Headlines for the rolling twelve months ending November 2018

  • At 715,000 visits there has been a 2% annual increase in the most recent rolling twelve months whereas the number of visitor nights has dipped by 7%
  • There were 2% fewer overnight Holiday visits in the past twelve months 
  • Most visitors to Jersey are residents of the UK, and there has been no change in the volume of this segment in the past year
  • While the number of visits from Germany has fallen 6% the number of visitor nights has remained steady
  • The number of cruise ship visitors was 30% up in the twelve months ending November

The tables below provide more detail, covering the month of November, the three months ending November, the year-to-date situation and finally the tally for the rolling twelve-month period to November 2018.

November Exit Survey 2018