Industry Workshop celebrates the return of RBC Super League Triathlon Jersey

Events Jersey, in partnership with the Jersey Hospitality Association, will host a Super League Triathlon (SLT) industry workshop on 18 July 2019.

 The workshop will take place at the Radisson Blu Jersey from 08.00 – 09.30 and aims to inspire businesses to share the success of the event.

SLT Jersey

In 2018, RBC Super League Triathlon welcomed 50 of the world’s best athletes to the island and over 10,000 unique spectators. Shining a light on Jersey’s sporting event capabilities, research recorded a growth of over 20% year-on-year of the number of unique spectators at the event. As a catalyst for the island’s tourism development, findings indicated that over 2,100 visitors attended last year’s event, with a combined addition to the visitor economy of £527,000

With 47% of visitors specifically coming to Jersey for the event, there’s significant opportunity for local businesses from across the island’s tourism, hospitality and retail sectors to benefit. The workshop will enable businesses to find out how they can celebrate the return of the event to the island, share their views and discuss how they can get involved. 

Reflecting on welcoming SLT back to Jersey in 2019, Economic Development Tourism, Sport and Culture Minister, Senator Lyndon Farnham, said:

“From hosting the inaugural Super League Triathlon in 2017, our intention was not just to promote the SLT week in Jersey, but to raise Jersey’s profile globally and ensure local businesses and the visitor economy maximise the benefits from the legacy of the event. Jersey is proud to partner with SLT, and we look forward to continuing to grow and develop the event year-on-year”.

Michael D’Hulst, Co-Founder and CEO, Super League Triathlon commented:

“We are delighted to return to Jersey for the third year with a promise of better experiences than ever before for spectators, Age Group athletes and viewers. There is huge opportunity for local businesses to galvanise the opportunity and share in the event success. We look forward to meeting with the island’s business community to get involved with RBC Super League Triathlon Jersey.”

For further information, please contact Meryl Laisney, Head of Product & Events, Events Jersey, meryl@visitjersey.je, +44 (0) 1534 849774