Jersey Oak to put down roots in St. Helier

Jersey Oak will be unveiling its new Seale Street showroom this Thursday, as the home interiors store moves to just an acorn’s throw from Sand Street carpark. 

The move is positive news for the town centre as the store takes up the lease in the former Troy’s building on the corner of Seaton Place and Seale Street, hoping to attract more customers to purchase furniture, home accessories, gifts and much more. Owner Simon Bellwood said: “Having a town location was always something we hoped to achieve for the business and now is the perfect opportunity to make this move. Our new showroom is something of an Aladdin’s cave and I think many will be surprised at the size and transformation of the site – it’s not just oak at Jersey Oak.”

Jersey Oak

While maintaining an online retail presence, Simon says a physical storefront is still very important for his business model. “Our carefully selected furniture, home accessories and our bespoke crafted items need to be seen, and at times touched, to be truly appreciated. We also offer free, face-to-face design consultations for bespoke products, which includes private parking right outside the showroom.”

Simon is also excited to be unveiling a new, in-store laser engraving machine, allowing customers to collect their personalised gifts on the same day of purchase, and even watch the machine in action.

The store will be a celebration of furniture and home accessories, local talent and craftsmanship, including artwork and crafts from fellow Genuine Jersey members and with plans to have the exterior transformed with a beautiful mural from the talented and local artist BOKRA. 

Simon Crowcroft, Constable of St Helier, said: “The Parish is delighted to welcome Jersey Oak’s showroom to St Helier.  This is a fantastic showcase for a whole range of Genuine Jersey crafts and local products.  This innovative venture in the heart of St Helier really does demonstrate the amazing range of creative skills in our local community, available for everyone to come and see right here in the heart of our town.”

Jersey Oak is over 13 years old and has grown from a sustainable furniture provider to now offering a broad range of interior products and services, furniture designs, fixtures and fittings and home accessories. It will also be accepting payment through the £100 ecard vouchers due to be distributed to islanders in September, as well as offering these customers an additional £25 credit, giving a spend of £125 in the showroom.