Premier Holidays has joined with Condor Ferries to launch a dedicated travel by sea campaign to the Channel Islands after seeing an increase in bookings. The operator’s sales to Jersey by sea from Poole have risen by 11% so far year-on-year, and sea travel in August to both Jersey and Guernsey are 40% up compared to last year. Premier Holidays is encouraging agents to push weekday travel by sea with clients taking their own car, as this offers the best value. They are also highlighting to travel agents the benefits of sea travel with a car, such as being a good option for families.
A number of sea packages to the Channel Islands have been rolled out to help agents sell it. Deals for sea travel with a car include seven nights half board at the Norfolk in Jersey from £535pp, four nights at Jersey’s Merton hotel with free half board from £465pp, and four nights in Guernsey at La Villette from £375pp. The packages are for travel in July, August and September.
Beverley Scarr, short haul general manager at Premier Holidays, said:
“We have noticed some key trends in the sea travel sector this year. In particular, more families are looking to visit the Channel Islands by sea in school holidays, which has contributed to our increase in sales. We are promoting the benefits of sea travel which include unlimited luggage – enough space to pack wetsuits, boogie boards and picnic hampers - and clients can even take the family dog.”
For more information or to book, please visit www.trade.premierholidays.co.uk or contact one of Premier Holidays’ expert Reservations team on: +44 (0) 8444 937777.