Plans & Reports

Visit Jersey was formed on 26 September 2014 and began trading on 30 March 2015.  As the tourist body for the States of Jersey, Visit Jersey's mission is to promote tourism to and within Jersey in an innovative, economic and efficient way to deliver on our vision of a vibrant, sustainable, tourism industry. We aim to ensure that tourism to Jersey thrives by working in partnership to build the sector’s successes and secure a sustainable future for our tourism businesses and for our visitor experience across Jersey.

Discover recent highlights, some of the areas of focus and approach of the team in 2022.

La Mare

Visit Jersey’s long term priorities are to:

  • Inspire visitors from overseas to visit and explore Jersey
  • Maximise public investment through partner engagement
  • Advise government and the industry on tourism issues, particularly those affecting our competitiveness.

2021 Business Briefing Slide Deck

2021 Annual Report and Financial Statements

2020 - 23 Business Plan

2020 Financial Statements

2019 Business Plan

2019 Financial Statements

2019 Annual Report

2018 Business Plan

2018 Financial Statements

2018 Annual Report

2017 Business Plan

2017 Annual Report

2017 Financial Statements

2016 Annual Report

2016 Financial Statements

2016 Business Plan

2015 Annual Report

2015 Financial Statements

2015 Business Plan