Plans & Reports

Visit Jersey was formed on 26 September 2014 and began trading on 30 March 2015.  As the tourist body for the States of Jersey, Visit Jersey's mission is to promote tourism to and within Jersey in an innovative, economic and efficient way to deliver on our vision of a vibrant, sustainable, tourism industry. We aim to ensure that tourism to Jersey thrives by working in partnership to build the sector’s successes and secure a sustainable future for our tourism businesses and for our visitor experience across Jersey.

Discover our plans for 2021 shared at the virtual Business Briefing. Amanda Burns, CEO, Visit Jersey outlines the team's focus and approach for the year ahead as we adapt to the changing travel environment and respond to opportunities for the recovery of our visitor economy.

Visit Jersey’s long term priorities are to:

  • Inspire visitors from overseas to visit and explore Jersey
  • Maximise public investment through partner engagement
  • Advise government and the industry on tourism issues, particularly those affecting our competitiveness.

The annual report summarises the key activities undertaken over the financial year, commenting on our operating environment and key achievements.

Visit Jersey identified an error in September 2017 data which impacted on the 2017 visitor economy numbers. Please note the revision to the data here

2021 Business Briefing Slide Deck

2020 - 23 Business Plan

2020 Financial Statements

2019 Business Plan

2019 Financial Statements

2019 Annual Report

2018 Business Plan

2018 Financial Statements

2018 Annual Report

2017 Business Plan

2017 Annual Report

2017 Financial Statements

2016 Annual Report

2016 Financial Statements

2016 Business Plan

2015 Annual Report

2015 Financial Statements

2015 Business Plan