Visit Jersey was formed on 26 September 2014 and began trading on 30 March 2015. As the tourist body for the States of Jersey, Visit Jersey's mission is to promote tourism to and within Jersey in an innovative, economic and efficient way to deliver on our vision of a vibrant, sustainable, tourism industry.
We aim to ensure that tourism to Jersey thrives by working in partnership to build the sector’s successes and secure a sustainable future for our tourism businesses and for our visitor experience across Jersey.
Visit Jersey’s long term priorities are to:
- Inspire visitors from overseas to visit and explore Jersey
- Maximise public investment through partner engagement
- Advise government and the industry on tourism issues, particularly those affecting our competitiveness.
The annual report summarises the key activities undertaken over the financial year, commenting on our operating environment and key achievements.
Download the 2016 Annual Report
What tourism does for Jersey?