Industry Insights

Industry Insights

Keep your ear to the ground

All is revealed to any who choose to look so explore our research and data.  Stay up-to-date on current research, findings and information to strengthen your marketing and business decisions. 

Covid Research

What are the impacts and consequences of the coronavirus pandemic on tourism? Access a wealth of research and insights.
Grow Market

Pen Portraits

Pen portraits are a marketing technique for defining an audience. Pen portraits are one way to get a handle on who is Jersey's target audience by creating a fictitious character to enable you to speak to them.
family

Economic Contribution of Tourism to Jersey

Autumn of 2016 saw Visit Jersey commission Tourism Economics to produce an in-depth report on the economic contribution of tourism to Jersey, focusing on the productivity opportunities that it creates.
Business Confidence

Business Confidence

The most recent wave of the VisitEngland Tourism Business Monitor took place in early January 2017 and entailed interviews with around 500 accommodation providers and 300 visitor attractions.
Connectivity

Connectivity

Fly to Jersey from numerous UK airports in around an hour, or by ferry, an escape to the island of Jersey blends familiar English environments with a dash of European flair.
Economic Drivers

Economic Drivers

Every month we take a look at the economic climate and the influence of exchange rates, unemployment, inflation and consumer confidence on travel to Jersey from each of our main markets.