Summary – Q1 2025
Total visitor spend in Jersey reached £21.9 million in Q1 2025, a 19% decrease in nominal terms compared with Q1 2024.
Average spend per overnight visit also fell to £409 in Q1 2025, down 14% from Q1 2024. Average spend per visitor night was £110, down 9% from Q1 2024.
Jersey’s Net Promoter Score (NPS) for Q1 2025 was 77, up from 72 in Q1 2024. 80% of leisure visitors rated their likelihood to recommend Jersey as 9 or 10 out of 10.
44% of visitors in Q1 2025 were visiting Jersey for the first time.
Headline Stats – Q1 2025
-19% vs Q1 '24
-14% vs Q1 '24
-9% vs Q1 '24
+5 vs Q1 '24
Visitor Spend
Source: Visitor Experience Survey, Visit Jersey and 4insight.
Total visitor spend in Jersey reached £21.9 million in Q1 2025, 19% lower than the same quarter in 2024.
Air visitors spent £19.3 million in Q1 2025, down 17% on the same quarter last year. Sea visitor spend was £2.6 million in Q1 (down 33%).
UK visitors were the largest source of spend, accounting for £17.9 million in Q1 2025.
Spend by visit mode
| Q1 2025 | Vs previous year | |
|---|---|---|
| Air | £19.3m | -17% |
| Sea | £2.6m | -33% |
Source: Visitor Experience Survey, Visit Jersey and 4insight.
Spend by country of residence
| Q1 2025 | Vs previous year | |
|---|---|---|
| UK | £17.9m | -16% |
Source: Visitor Experience Survey, Visit Jersey and 4insight.
Breakdowns with a sample size of fewer than 100 respondents have been removed.
Average Visitor Spend
Source: Visitor Experience Survey, Visit Jersey and 4insight.
Average spend per overnight visit in Q1 2025 was £409, down 14% vs Q1 2024.
Spending per visitor night, a measure of daily expenditure for staying visitors, was £110 (-9% vs 2024) in Q1 2025.
Net Promoter Score
Source: Visitor Experience Survey, Visit Jersey and 4insight.
Jersey’s Net Promoter Score (NPS) among leisure visitors reached 77 in Q1 2025, an increase of 5 from Q1 2024.
In Q1 2025, 80% of leisure visitors rated their likelihood to recommend Jersey as 9 or 10 out of 10, an increase from 77% in Q1 2024.
NPS is calculated by subtracting the proportion of detractors (those scoring 6 or below) from the proportion of promoters (those scoring 9 or 10), based on how likely visitors say they are to recommend Jersey on a scale of 0 to 10. Scores range from -100 to 100. It is calculated from leisure visitors only.
First Time Visit
Source: Visitor Experience Survey, Visit Jersey and 4insight.
44% of visitors in Q1 2025 were visiting Jersey for the first time, up from 39% in Q1 2024.
Visitor counts reflect group size (e.g. a respondent travelling with 4 people counts as 4). No additional weighting has been applied.
Downloadable Data & Dashboard
Full visitor characteristic data including age, country of residence, and travel party type are available in the downloadable spreadsheet.
About the Visitor Volume Survey
The Visitor Experience Survey is conducted quarterly by Tourism South East on behalf of Visit Jersey. Interviews are carried out with departing visitors at Jersey Airport and Elizabeth Harbour. The survey collects data on visitor spend, purpose of visit, satisfaction ratings, and likelihood to recommend Jersey. Net Promoter Score is based on leisure visitors only.
Results are estimates based on a representative sample and are subject to revision as more data becomes available. Figures are rounded to reflect the inherent uncertainty in sample-based estimates.
Previous Releases
Explore previous quarterly reports to see how visitor experience in Jersey has changed over time.
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