Visit Jersey has today launched a website for Events Jersey to inspire event organisers and associations to consider hosting their events on the island break.
Working with on-island agency, Switch Digital, Visit Jersey has launched the website to unleash Jersey’s potential to win, host and deliver great events.
The new website, for the events sector, draws on the strength of the island break brand, showcasing the most relevant and engaging features of Jersey to inspire the events industry.
Jersey is a place where people can come together to innovate, to be inspired, to be challenged, to be adventurous, to create, collaborate and communicate. The accessibility and connectivity of the island as an events venue presents a compelling proposition for the meetings, incentives, conferencing and events (MICE) industry.
Lyndon Farnham, Minister, Economic Development Tourism & Culture commented:
"Events present an important opportunity to raise the productivity of the sector on a year-round basis and increase tourism export earnings. Leveraging on the success of events such as the Super League Triathlon we are keen to inspire even more events to come to Jersey. Events enhance the island's international reputation and the Events Jersey website provides a shop window to showcase our island's events capabilities and potential."
Meryl Le Feuvre, Head of Product, Visit Jersey added:
“Visit Jersey is keen to develop the island’s event portfolio, principally in the shoulder seasons. Jersey offers a diverse event space where the unique combination of land, coast, beach and sea provide immersive and authentic event experiences. With over 36 flights per day, and an average 1 hour flight from the UK, Jersey is well placed to welcome events. We are keen to work alongside event organisers to deliver experiences that generate and create lasting memories for visitors.”
Business visits and events is a high value sector, and provides year-round, non-seasonal tourism opportunities. In Britain, the sector is worth over £22 billion to the economy in terms of its wider economic impact through associated delegate expenditure on travel, entertainment, shopping, pre- and post- conference tours.
In September this year, Jersey will welcome back Super League Triathlon. In 2017, over 2,000 visitors watched the event. We are confident even more people will be coming to SLT Jersey 2018 staying in our hotels, eating in our restaurants, and experiencing #theislandbreak.