Visit Jersey has today launched a four-part content series, ‘Find Your Freedom’, which celebrates the holiday destination. The series follows the experiences of four visitors to the island, from the surprising to the extraordinary, each showcasing a fresh perspective on a Jersey escape.
As well as Jersey’s stunning sights, each episode highlights the unexpected backstories of the characters by following their day on the island from sunrise to sunset: The Foodie Firefighter, an unlikely gastronome explores the culinary offering; The Surfing Grandpa, an experienced greenroom daredevil hits the Jersey waves; The Hiking Hipster, a Doc Marten clad East Londoner hikes the stunning coastline; and The Cycling Cabbie, a London taxi driver trades in his four wheels for two on Jersey’s Green Lanes.
The stories share the message that some things are not what they seem, a nod to Visit Jersey’s aim to shift perceptions of the island and encourage a new market of visitors.
Adam Caerlewy-Smith, Head of Marketing at Visit Jersey, said: “The Find Your Freedom content series is an example of the steps we are taking to encourage Brits to rethink the way they see Jersey and consider their next escape to our beautiful island."
“Each story in the four-part series demonstrates just some of the experiences visitors can have in Jersey; from culinary delights to catching the perfect wave. We’re proud to be able to share these stories and some of the breathtaking scenes of Jersey.”
The content has been created with PR and content agency, One Green Bean, as part of a wider summer campaign which also includes on-demand TV, digital, social and CRM activity.
The series will be hosted on Visit Jersey owned social channels and website. To view the series please visit www.jersey.com/find-your-freedom