Campaigns

Campaigns

Bring brand Jersey to life

Our campaigns leverage Jersey's brand proposition to tell our story. Jersey is the island break for optimists who want to come up for air. Our activity is focused on evolving perceptions of Jersey, turning visitor aspirations into bookings and driving incremental visitor spend.

find your balance campaign

Rebalance closer to home

In 2021, we are positioning Jersey as a destination to 'Rebalance closer to home'
Autumn campaign

Autumn Campaign

Autumn’s vibrant mosaic of colours carpet our landscapes and erupt from our fields as nature puts on its Sunday best.
Sophie our Ambassador

Our Ambassador Programme

Discover the real Jersey in the words of the people who live here. Meet locals who are passionate about making the most of Jersey’s island setting, who live and breathe the landscape to the full all year round.