We continue to promote Jersey as a year round destination, focusing resources on markets, territories & channels that represent the greatest potential for growth. Discover how we are inspiring even more visitors to explore the island through our marketing campaigns.
Jersey Tidal Trail
Introducing the Jersey Tidal Trail – a new coastal walking experience designed to showcase the island’s stunning coastline, rich heritage and unique tidal landscape.
Inspired by the spirit of internationally recognised routes like Ireland’s Wild Atlantic Way and England’s South West Coast Path, the Jersey Tidal Trail is set to join the ranks of the world’s celebrated coastal trails, and to become one of Jersey’s signature outdoor experiences.
Tactical Campaigns | 2025
We’re responding quickly and strategically to insights from data, travel partners and local industry by launching targeted tactical campaigns that drive immediate interest and bookings from our core markets: the UK, France and Germany. As booking patterns and consumer behaviour continue to shift, our agile approach allows us to act in real time, ensuring Jersey stays top-of-mind for potential visitors.
Bergerac | 2025
Launching on 27 February 2025, the new U&Original Bergerac series stars Damien Molony and showcases the stunning landscapes of our island, inviting viewers to experience Jersey like never before.
The ‘modern reimagining’ of Bergerac presents an opportunity to celebrate the show’s legacy in Jersey, whilst reaching a new generation of fans who will be eager to ‘set-jet’ to the featured locations.
Where Sea Meets Soul SS25
Building on the success of Visit Jersey’s two previous Where Sea Meets Soul campaigns, the spring campaign runs from 13 January 2025 until 31 March 2025. It is focused on awareness, consideration and conversion media and messaging, with distinct landing pages for our Easy Explorer and Moment Maker segments tailored specifically to their interests and motivations for travel.
Where Sea Meets Soul AW24
Visit Jersey’s autumn-winter campaign is an evolution of Where Sea Meets Soul spring-summer, which launched in March 2024. The autumn-winter digital-first campaign will have a particular focus on driving conversion, whilst continuing to increase brand awareness.
Archived Campaigns
Our campaigns leverage Jersey’s brand proposition to tell our story. Our activity is focused on evolving perceptions of Jersey, turning visitor aspirations into bookings and driving incremental visitor spend.
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