Campaigns

Campaigns

Bring brand Jersey to life

Our campaigns leverage Jersey's brand proposition to tell our story. Jersey is the island break for optimists who want to come up for air. Our activity is focused on evolving perceptions of Jersey, turning visitor aspirations into bookings and driving incremental visitor spend.

Summer

Summer Campaign

Summer is an island in tune with nature, bursting with unique culture, where you can revitalise in the fresh sea air. An island where you can reconnect and revitalise with family and friends, where bonds are strengthened and memories are made.
winter explorers wanted

Winter Campaign

Winter in Jersey is all about embracing the reality of winter in the beautiful setting of the island break. Our winter campaign will invite visitors to the island with the messaging “Explorers Wanted”, encouraging people to visit no matter what “type” of explorer they are.
Autumn campaign

Autumn Campaign

Autumn’s vibrant mosaic of colours carpet our landscapes and erupt from our fields as nature puts on its Sunday best.
Sophie our Ambassador

Our Ambassador Programme

Discover the real Jersey in the words of the people who live here. Meet locals who are passionate about making the most of Jersey’s island setting, who live and breathe the landscape to the full all year round.