Accessibility begins with thoughtful planning and genuine hospitality. This toolkit guides you through every stage of your visitor’s journey — from first enquiry to fond farewell. Discover practical ways to make travel smoother, stays more comfortable and experiences more inclusive, so every guest feels welcome from arrival to home.
How to get started
Train your team
Do an audit
Attracting visitors in the first instance
Marketing measures
Website considerations
Pricing incentives
Market your accessibility
Describe your business
Booking & enquiry process
A common complaint among disabled travellers, their friends and their families is that they have a strong desire to travel, but they can’t find accurate and reliable information in order to take action and make a booking.
Information, advice & knowledge
Staff knowledge
Offer various booking arrangements
Follow up & communicate
Take the stress out of travel
Many disabled people need to plan travel well in advance, especially those with limited mobility, to ensure their needs are met and you can help your customers by providing useful information before arriving in Jersey.
Develop a dedicated section on your website providing links to all on-island travel companies and information on their accessibility. Or link through to our Accessible Jersey page on Jersey.com.
Using your local knowledge to take the stress out of your visitors travel plans is great customer service. So once booked, why not send a follow-up email with helpful information, view these helpful suggestions:
- Display your full address and prominent postcode for Sat Nav and online route planners
- Clear instructions of how to find you when travelling by car or taxi
- Distance and direction from both the airport and the harbour to your business
- Links to Liberty Bus websites and timetables with relevant access information
- Contact details of on-island taxi service that provide accessible vehicles
- Up to date information on Blue Badge parking near your facility, or details on your parking facilities
Arrival
Provide the best possible service. The attitude and behaviour of your staff are critical to the visitor experience. We all know the saying ‘you don’t get a second chance to make a first impression’. It’s time to deliver on your promises.
Clear the aisles
Obstacle free access
Remove barriers
Improve access in eating areas
Make access easy
Time to go home
Leave a lasting impression
Hopefully all went well for your visitors, they had a great time and are sad to be leaving (but hopefully considering booking for next year!). But for those who find travel difficult, the stress might be building. Offer flexible arrangements for check out:
- If visitors want to leave early, can you offer a morning alarm call, flexible breakfast arrangements, pre-booked taxi?
- If later, can you consider a flexible check out time or offer a secure storage area for luggage?
Secure feedback
When thanking visitors for their custom, ask for their feedback. This is the best opportunity to learn more about your visitors and their thoughts on how accessible your facility really is. Your visitors will have gone to lots of places and may pass on some useful tips picked up elsewhere:
- Review evaluation forms – do you ask what could have made their visit more enjoyable?
- Consider more creative or quick ways of asking for feedback i.e. TripAdvisor or disability specific travel advisory websites
- Encourage staff to ask customers about their visit and to write down and record feedback. Remember to keep copies and review the feedback you receive. Are people suggesting the same improvements?
- Make a record of any visitor preferences or specific requirements and ask to keep their details on record so that you can keep in touch
- Let visitors know about any changes you have made as a result of their feedback. Shout about it on social media – tell them!
Stay in touch
Your customer is back at home. If all has gone well they should be feeling content, happy and nostalgic as they reminisce to friends, colleagues and family.
Keep reviewing
From time to time, undertake more in-depth research with visitors to help inform future plans and test out new ideas. Research doesn’t have to be expensive.
When you undertake research consider:
- Including a range of people – families, older and disabled people. Approach local access groups and organisations run by disabled people
- Using a range of mechanisms to allow the widest range of people to participate i.e. email, telephone, face-to-face
- Review your complaints processes to check whether they are accessible i.e. do you provide a range of contact methods for complaints and is information about complaints available in large print?
- Regularly test any accessible equipment you’ve purchased and keep training topped up
Do one thing today
Develop an action plan of simple changes. Take one new idea from each stage of the journey each month and if you have other people working for you, involve them.
If you make an adjustment to your premises, menu, accessibility, bathrooms, ramps etc make sure to let your customers know on your website or marketing material with the use of pictures, text and video.
However, there is substantial opportunity to better utilise existing assets to meet the needs of those with mobility issues i.e. hotel rooms could have more categories beyond the standard ’fully accessible’.