Thank you for your interest in supporting our campaign.

However you choose to get involved – whether it’s light touch or a full takeover – every action collectively helps inspire visitors to choose Jersey as their next short break destination and convert interest into bookings.

The campaign’s creative is anchored in our new brand positioning statement: Tiny island. Warm welcome. Bursting with experiences. We’ll be championing this through everything we do.

Jersey may only be nine by five miles in size, but it’s packed with experiences, ranging from culinary, historical and outdoor/indoor, offering visitors more to see, do and taste in a short break across such a small land mass. The island’s surprising variety and the genuine warmth visitors experience make every visit memorable.

Ways to get involved

Help us to promote Jersey by:

Below is an overview of our core messages, key campaign pillars, and suggested product highlights – plus example social posts you can use as-is or adapt for your own channels.

 

Core messages

Tiny island, bursting with experiences

From fresh seafood and local produce to golden sandy beaches, rugged cliff paths, adrenaline-fuelled watersports, more relaxing land activities and heritage sites that are older than the pyramids, Jersey is packed with standout experiences for an island that is only 9 by 5 miles.

Warm welcome

Friendly locals, genuine hospitality, and a relaxed island pace ensure every visitor feels at home from the moment they arrive.

Easily accessible

Direct flights from up to 20 UK airports and no passport needed for UK travellers make Jersey an easy short break destination. There is also a ferry service direct from Poole, with a journey time of four hours, or you can board a longer-duration service from Portsmouth.

Strong short-break, year-round appeal

A year-round “close-to-home but different” feel, ideal for travellers seeking quick escapes with great food, stunning outdoor scenery and a rich history and culture.

 

Example paragraph weaving in all our core messages:

Getting to Jersey is easy. Leaving on the other hand? Not so much!

Welcome to Jersey – a tiny island brimming with stunning landscapes, 250,000 years of fascinating history and more than 500 places to eat and drink.

With flights from 20+ UK airports and ferries from Poole and Portsmouth, arriving is effortless. But once you’ve explored our dramatic coastlines, delved into centuries of history, and savoured fresh local flavours… saying goodbye is another story!

Pillar 1: History & Culture

Jersey’s story spans 250,000 years, filled with tales of pirates, smugglers, and exiled kings. Step inside medieval castles, wander ancient Ice Age sites, and visit World War II bunkers that pepper the island’s coastline. La Hougue Bie offers a unique experience, combining a Neolithic burial chamber, a recreated longhouse, and a wartime command bunker – all in one location, revealing 6,000 years of Jersey’s past. Every corner of Jersey offers history waiting to be discovered, with each visit uncovering more of the island’s remarkable story.

Key history & culture messages

  • Experience over 250,000 years of history in an island of only nine miles by five.
  • Discover a history completely unique to the Channel Islands as the only place in the British Isles to be occupied during World War II.
  • he island itself is like a living museum, with stories to discover at every turn.
Example history & culture social post:

Jersey’s history is 250,000 years in the making.  From 800-year-old Mont Orgueil Castle with its epic views, La Hougue Bie – an ancient burial site older than the pyramids, to World War II sites that pepper the island’s coastline, every corner of the island tells a story.

History & culture product highlights

  • La Hougue Bie, which is home to an ancient passage grave older than the pyramids and is one of the world’s ten oldest buildings.
  • You’ll discover traces of life from Neolithic times to the Nazi Occupation of World War II.
  • Majestic castles like Mont Orgueil Castle and Elizabeth Castle, and the ruins of Grosnez Castle
  • Jersey War Tunnels, an immersive experience that tells the story of life under German occupation during World War II.
  • World War II bunkers that can be seen around the island’s coastline
  • Discover National Trust for Jersey highlights such as Le Moulin de Quétivel, the island’s only working watermill set among peaceful water meadows, offering insight into Jersey’s agricultural and industrial past, and 16 New Street Georgian House, a beautifully restored St. Helier townhouse that brings Georgian-era island life to vivid life.
  • The island is home to some of the world’s best preserved prehistoric sites including La Cotte de St. Brelade and the Mont Grantez dolmens. At La Cotte de St. Brelade, archaeologists found an early Stone Age site that contains 250,000 years of human life evidence in Jersey.
  • From the Jersey Museum and Maritime Museum to Hamptonne Country Life Museum, there are countless ways to delve into Jersey’s rich past. The Maritime Museum explores the island’s seafaring heritage and life under Nazi Occupation, while Hamptonne Country Life Museum offers a glimpse of rural Jersey on a 15th-century farmstead.
  • Jersey Zoo, founded by Gerald Durrell, is a world-renowned conservation zoo dedicated to protecting endangered species.
  • Walk along the causeway at low tide to iconic La Corbière Lighthouse

Pillar 2: The Great Outdoors

Jersey is a natural playground where you’re never more than ten minutes from the beach. With over 24 pristine bays and coves, as well as charming countryside, the island offers remarkable landscapes at every turn. Explore the geo-sites of the Jersey Island Geopark – an aspiring UNESCO designation – on foot or by bicycle. Take a RIB excursion to offshore reefs and neighbouring islands, often accompanied by seals or dolphins. After dark, join a Bioluminescent Walk to see the shoreline glow, and visit the Wetland Centre to spot waders, waterfowl and the impressive Marsh Harrier. You can also circumnavigate the island on the Jersey Tidal Trail, a 48 mile coastal route that can be tackled in 8 sections, or as a whole.

Key great outdoors messages

  • A diverse outdoor offer in a small, easy-to-explore island.
  • Suitable for both active travellers and those seeking gentle, restorative nature.
  • Strong appeal in shoulder and off-peak seasons.
Example great outdoors social post:

Jersey is a natural playground with over 24 beaches, rugged countryside, and UNESCO  GeoSites to explore by foot or bike. Take a RIB trip with dolphins, spot wildlife at the Wetland Centre, or see the shore glow on a Bioluminescent Walk!

The great outdoors product highlights

  • The Jersey Tidal Trail, Jersey’s signature 48-mile walking route around the island’s spectacular coastline
  • Over 24 pristine beaches and bays to dive into – relax or take a refreshing dip
  • Jersey is an Aspiring Island Geopark – the island has exceptional geology, unique heritage, amazing landscapes and special seascapes
  • Miles of cliff paths, pretty country lanes and lush valleys for walking and cycling
  • RIB and boat tours around the island’s coastline and to its stunning offshore reefs – look out for playful dolphins and seals
  • Watersports: kayaking, paddleboarding, coasteering and surfing
  • Seaside saunas pop up in picturesque spots around the island – the perfect place to recharge
  • From the Wetland Centre in St. Ouen’s rugged landscapes, you can spot waders, waterfowl and magnificent Marsh Harrier

Pillar 3: Food & Drink

Food lovers will delight in Jersey’s Big Four: fresh, sustainably sourced crab and lobster, briny Jersey oysters, nutty Jersey Royal potatoes and creamy delights from the milk of our world-famous Jersey cows. With over 500 places to eat, from a Michelin-starred restaurant to charming beachfront cafés, the island serves flavours as unforgettable as its scenery.

Key food & drink messages

  • Over 500 places to eat and drink in an island of just nine miles by five
  • From fine-dining experiences to charming beachside kiosks, there’s a dining experience to suit every taste
  • “Big Foodie Four”:  Jersey Royal potatoes, delicious dairy, freshly caught seafood and moreish oysters
Example food & drink social post:

Jersey’s Big Four are calling… Think fresh crab and lobster, briny oysters, nutty Jersey Royals and the creamiest dairy straight from our famous Jersey cows. With 500+ places to eat – from Michelin-starred magic to cosy beach cafés – Jersey’s natural larder is packed with unforgettable dining experiences.

 

Food & drink product highlights

  • Sea-to-plate seafood (oysters, lobster, crab), serviced in restaurants and seafood shacks across the island.
  • Delicious dairy including ice cream, locally made cheeses and Jersey cream – try it with traditional afternoon tea
  • Jersey Royals – island’s famous tender new potatoes, celebrated for their unique flavour and grown in Jersey’s fertile soil. In season from early spring until late summer
  • Quaint Farm shops and charming ‘hedge veg’ honesty boxes selling local produce
  • Jersey’s Central Market and Fish Market – vibrant hubs where you can browse local produce, fresh seafood, artisanal goods, and soak up the atmosphere
  • Fabulous foodie festivals in the autumn months including the Delicious Jersey Food Festival, La Fais’sie d’Cidre (Jersey Cider Festival) and the black butter making festival