During Q4 of 2021, we continued to welcome press trips to the island and secure record coverage through our autumn PR activity. We aligned activity and press trip itineraries with our digital autumn campaign which positioned Jersey as The Great Late Escape. Coverage included The Telegraph, The Sun, Wanderlust and Daily Mirror.
Coverage was also generated from the launch of our Little Red Squirrel Count, endorsed by conservationist Ben Fogle, which invited the public to count up every adorable red squirrel spotted in Jersey. The initiative aimed to help preserve the future of one of the island’s most precious fauna.
The Atlantic Hotel and Ocean Restaurant goes green. It has achieved Silver Certification as a member of EarthCheck, the world’s leading business advisory group specialising in sustainability and destination management for the travel and tourism industry.
The spectacular Dreaming Trees illuminations, showcasing scientific research about the ways in which trees can communicate with each other, will return to Howard Davis Park next month for a second year, following the success of the inaugural event in 2023.