2021 Q4 PR Round-up from the Island Break
During Q4 of 2021, we continued to welcome press trips to the island and secure record coverage through our autumn PR activity. We aligned activity and press trip itineraries with our digital autumn campaign which positioned Jersey as The Great Late Escape. Coverage included The Telegraph, The Sun, Wanderlust and Daily Mirror.
Red Squirrel Count
Coverage was also generated from the launch of our Little Red Squirrel Count, endorsed by conservationist Ben Fogle, which invited the public to count up every adorable red squirrel spotted in Jersey. The initiative aimed to help preserve the future of one of the island’s most precious fauna.