Exit Survey Analysis - January to August 2017

Provisional estimates suggest that the number of visits to Jersey during the first eight months of 2017 was 521,200 with visitor nights reaching 2.1 million.

During the period January to August 2017, just more than two-thirds of visits (68%) were made by Holiday visitors, 9% were visiting for Business reasons and 14% to spend time with friends and relatives. Most visitors (64%) were residents of the UK, making this by far Jersey’s largest source market. Nearly one-in-five visitors were from France during the first eight months of the year and 5% were residents of Guernsey.

summer image

Around one-in-seven visits are day trips. Among trips that last at least one night the average length of stay was 4.8 nights.  Around 15% of visits so far this year have been seven-night stays.

Across all trip purposes during the first eight months of 2017 44% of visitors were making their first visit to Jersey, but when looking just at Holiday visitors this proportion increases to 52%.

Looking just at August, there were an estimated 112,800 visits to Jersey, generating 489,000 visitor nights on the island.  Mirroring the picture across each of the past three months, 38% of visitors left the island by sea and 62% by air.    

Although it is necessary to be cautious about comparing just a single month with that month the year before this reveals that both the number of visits and visitor nights in August of this year was 4% higher than in August 2016.  This increase is in part thanks to cruise ship visits and people saying their trip purpose was Holiday. 

The impact of the loss of AirBerlin routes continues to result in there being fewer German visitors than last summer, and fewer visits from Guernsey is still evident.  More encouragingly visits from the UK and France enjoyed a strong August.

This table compares a set of proxy variables for the ‘old’ definitions to facilitate year-on-year comparisons.

text graph

The following summary table presents from the Exit Survey. It is recommended to focus on the data for rolling three, and twelve months, periods rather than a single month.

There then follows a series of charts that show visits by month since the commencement of the Exit Survey, with splits by journey purpose, country of residence, duration of stay and mode of travel.

visit by mode
country of res
Visit by duration
visit by trip purpose