More People are Choosing Jersey as a Holiday Destination

Publish date: 19 Jul 2017

Jersey welcomed almost 356,000 people for a holiday to our amazing Island during 2016.

This was the third year of growth and the best for 5 years and beat our 2016 target of 352,000 staying holiday visitors, a growth of 2.6%.

Total visitors (which includes day trips, visiting friends and relatives, and business travellers) were 692,000, 3.6% below 2015. This was just over 5% below the 733,000 target for total visitors. Staying business and non-leisure day visitors were down by 21,000 (17%) and leisure day trippers by 3,000 (3%).

Staying holiday visitors from the UK increased 7% and Germany 6%, whilst those from France declined 6% and from Guernsey declined 22%.  We are pleased that partners who participated in our 2016 marketing efforts are all joining forces with Visit Jersey again this year to ensure the UK and German holiday visitor numbers continue this upward trend. In France, we are working with Condor on a new campaign to increase both day trips and staying leisure visitors.

More first time holiday makers are coming. We are encouraged that a little over half, 53%, of those visiting for Holiday/Leisure said that this was their first visit to Jersey. Historically, slightly less than 50% of Holiday/Leisure visitors were first time visitors.

We asked visitors how they rate different aspects of their Jersey experience. During the second half of 2016 (the survey began from July 2016), departing visitors gave Jersey a Net Promoter Score of 67, indicating high levels of advocacy. This is an impressive score; destinations typically rate around the 50 mark.

Keith Beecham said “2016 was the first full year of Visit Jersey’s existence. It was a year of considerable change and some challenges. Key indicators for 2017 and the longer term remain good. January saw a 4.3% increase in air arrivals (includes visitors and returning residents). Forward hotel bookings for April (Easter period) are looking strong and May is ahead of this stage last year. In addition to favourable external factors, our new, partner-driven marketing continues to deliver opportunities for industry partners to work with Visit Jersey to support our objective of sustainable growth and productivity improvement for this vital sector of Jersey’s economy.”

DOWNLOAD PRESS RELEASE

 

Notes to Editors:

From July 2016, we switched from a “visitor registration card survey” method of collecting visitor data to an “exit survey”. This report is comprised of these two sets of data. Future reports will be based on the exit survey, which will provide a fuller description of our visitors.

 

Visitor Profile

July to December 2016 Exit Survey

Visitors were asked how they rate different aspects of their experience. Jersey is rated as ‘Excellent’ for its ‘Safety and Security’ by 88% of respondents, with 81% rating Jersey ‘Excellent’ for ‘Cleanliness’, 79% for its ‘Beaches and Countryside’ and 71% for ‘Jersey in general’.

Cumulatively, during the second half of 2016, departing visitors gave Jersey a Net Promoter Score of 67; this is impressive. Destinations typically rate around the 50 mark.

 

Ratings (of those expressing an opinion)

Whether making a first visit to Jersey

Journey purpose mix of visits

For the full year staying holiday visitors from the UK increased 7% and Germany 6%, whilst those from France declined 6% and from Guernsey declined 22%.

Across all journey purposes, during the final six months of the year, the markets generating the largest volume of visits to Jersey were the UK, France, Germany and Guernsey.

Latest news

17 Jun 2024

Head Sommelier at The Atlantic Hotel and Ocean Restaurant, Named in 2024 Top 100 UK Sommeliers

The Atlantic Hotel and Ocean Restaurant is thrilled to announce that Alexandru Dan, its highly regarded Head Sommelier, has been ranked #40 in the 2024 Top 100 UK Sommeliers by The Sommelier Edit.
13 Jun 2024

Army of Volunteers at the Seaside Café in Grève de Lecq

The Jersey Financial Services Commission is fielding volunteers from all areas of the organisation to assist the small team at the National Trust for Jersey to paint, clean and tidy the former Seaside Café and surrounding areas at Grève de Lecq.
12 Jun 2024

The Atlantic’s Jack Edgar Named Semi-Finalist in Prestigious National Chef Competition

Jack Edgar, Senior Chef de Partie at The Atlantic Hotel and Ocean Restaurant, Jersey, has been named a semi-finalist in the prestigious Craft Guild of Chefs Young National Chef of the Year competition.
04 Jun 2024

New Audio-Visual Installation ‘Layers of Time’ at 16 New Street.

Kindly supported by The Jersey Community Foundation with funds from the Channel Islands Lottery.
22 May 2024

#LoveNature Festival 2024 – 26th May-2nd June

The Trust is staging its eighth environmental festival - #LoveNature over the half term holidays from 26 May to 2 June.
20 May 2024

New Visitor Films Screening at Le Moulin de Quétivel

The Trust is excited to announce the release of two brand new visitor films screening at Le Moulin de Quetivel, Monday – Friday, 10am – 1pm.
20 May 2024

2024 Sunset Concert dates announced

This year, the Sunset Concerts will be taking place on Friday 14th and Saturday 15th June and attendees are once again invited to bring a picnic and enjoy fantastic live music in the beautiful setting of Grantez.
15 May 2024

The Norman Market is back in town!

Maison de la Normandie et de la Manche announce that the Norman Market is coming back to Jersey and will take place on the Royal Square from Thursday 23 May until Monday 27 May from 9am to 6pm every day.
Two people do yoga on a beach
13 May 2024

Embark on a wellness retreat at L’Horizon Beach Hotel & Spa

Reconnect with yourself and nature with a one-day Wellness Retreat on Sunday, 26th May.
01 May 2024

Greenhills Awarded Tripadvisor’s 6th Best Hotel in the UK & Channel Islands 2024

We are proud to announce that the Greenhills Country House Hotel has been voted as the 6th best hotel in the UK and Channel Islands in the Tripadvisor 2024 Travelers’ Choice Awards, Best of the Best Hotels.
30 Apr 2024

One week countdown to the Liberation International Music Festival

Jersey gets warmed up to welcome the sixteenth Liberation Music Festival organised by the charity Music in Action.
26 Apr 2024

La Corbière Lighthouse floodlighting extended.

Ports of Jersey is extending the floodlighting of La Corbière Lighthouse for a further two weeks, until 12 May, in response to popular demand.