Visit Jersey takes steps to evolve and enhance Visitor Information Services experience

Publish date: 12 Dec 2022

Tue, 13/12/2022 – 12:00

Visit Jersey’s commercial contract with Liberty Bus (Tower Transit) concludes at the end of January 2023, an opportunity the tourism marketing organisation is using to review the current Visitor Information Services (VIS) offering and to embark on a new, evolved model for the on-island visitor experience.Based on research on the current and future behaviours and demands of travellers, the increasingly important role of digital in facilitating and enhancing the visitor experience, and best practices in the wider tourism industry, Visit Jersey will transform the VIS experience through a range of tailored new information services tools for 2023 and beyond.

Visitor feedback highlights that, the Visit Jersey Visitor Map, and Official Visitor Guide are the resources that directly and positively impact and inspire the behaviour of visitors to Jersey. Visit Jersey’s plans for a refreshed multi-channel customer service model will include a more diverse range of touchpoints both digital and physical, including phone/livechat capabilities, an expanded distribution of printed materials and visitor micro-hubs. The current Tourist Information Centre (TIC) at Liberty Bus will close, though Visit Jersey will maintain a presence at the site with an information hub.

Visit Jersey is currently recruiting for two part-time Welcome Executives to provide helpful information and recommendations in advance of and throughout the customer journey. The Executives will be reachable across business hours and weekends by phone, email, live chat, social media, and post. The organisation will also be investing in an accredited training scheme, tools, and familiarisation trips for local hospitality and tourism staff, as data shows they are often a preferred resource for visitor queries.

Claire Lyons, Interim CEO at Visit Jersey commented, “With a global shift in consumer behaviour and transition to other channels of communication, particularly following the Covid-19 pandemic, we are adapting for the future and implementing more options to enrich the customer journey and visitor experience.”

Lyons added, “We look forward to sharing more in 2023, but will also use this time as an opportunity to listen, work alongside industry, and develop solutions that work better for visitors and the island alike. We’re confident these enhancements will offer a more dynamic and engaging experience for our visitors, from first touch points in the holiday planning process right through to their on-island experience.”

Ana and Marcus Calvani, Chief Executive Officers of the Jersey Hospitality Association (JHA) voiced their support for the plans stating, “For hospitality and tourism in Jersey to thrive, we as an industry – and as an island – need to innovate, work collaboratively, and embrace changes that will make Jersey an attractive place to work and visit, both in the near-term and for years to come. We support Visit Jersey’s decision for innovation and look forward to working closely with them to deliver what is best for our entire industry.”

In 2022 Jersey outperformed competitors to achieve its highest-ever Net Promoter Score (NPS) and the island’s visitor numbers continue to recover well, particularly in the UK and German markets. In October 2022 Jersey was declared the #1 island destination in the British Isles according to Conde Nast Traveller and #4 in all of Europe, ranking higher than Mykonos, Sicily, Santorini, and The Azores.

– Ends –

Notes to editors:

Jersey achieved its highest ever Net Promoter Score (NPS) for Q2 in 2022 with a score of 70. NPS is a widely used tourism industry metric which measures the likelihood that visitors will recommend a destination to their friends and relatives. Any score above 50 is considered ‘Excellent’, with the lowest possible score possible being -100.
2022 has been a year of transition for the global tourism economy. At the time of release Jersey’s visitor numbers have increased 120% on 2021 levels and, in line with predictions, the total number of tourism visits has recovered to 60% of 2019 levels. The average length of stay for visitors has increased to 5.4 nights, averaging 1 day longer than the figures recorded in 2019 and 2018.

For more information, please contact:
Ashley Proudfoot, PR Manager
T +44 (0) 7797 930467
[email protected]

Latest news

08 Jul 2024

Jersey War Tunnels celebrates fourth consecutive win in Trip Advisor’s Travelers’ Choice Awards

The unique attraction has been awarded the Tripadvisor Travelers’ Choice 2024 award, maintaining its esteemed place among the top 10% of attractions worldwide.
08 Jul 2024

Damien Molony set to star as Jim Bergerac in re-imagined series of Bergerac

Casting is now confirmed for the re-imagined series of Bergerac.
Jersey Marinas
05 Jul 2024

Jersey Marinas are designated Superyacht Ready

Jersey Marinas have been designated Superyacht Ready by the Yacht Harbour Association (TYHA). This means the facilities provided have been judged able to provide the services required by the world’s superyachts.
Costumed walking tours
05 Jul 2024

St Helier in the Georgian Era – Costumed Walking Tours

This summer the Trust has programmed a series of costumed walking tours around St Helier themed around Georgian history in order to bring the setting of 16 New Street to life.
27 Jun 2024

Join Durrell’s “Founder’s Trek”

A once-in-a-lifetime adventure in India to support endangered wildlife conservation.
26 Jun 2024

Building work underway for new gorilla house

Work is underway for a new state-of-the-art gorilla house at Jersey Zoo.
25 Jun 2024

Exhibition & Activity at the Seaside Cafe

Since the States approved the acquisition of the land and property of the former Seaside Café at Grève De Lecq and agreed to gift the site to the National Trust for Jersey, the car park has been opened and the site has been cleaned, tidied, and painted in time for the summer season.
17 Jun 2024

Head Sommelier at The Atlantic Hotel and Ocean Restaurant, Named in 2024 Top 100 UK Sommeliers

The Atlantic Hotel and Ocean Restaurant is thrilled to announce that Alexandru Dan, its highly regarded Head Sommelier, has been ranked #40 in the 2024 Top 100 UK Sommeliers by The Sommelier Edit.
13 Jun 2024

Army of Volunteers at the Seaside Café in Grève de Lecq

The Jersey Financial Services Commission is fielding volunteers from all areas of the organisation to assist the small team at the National Trust for Jersey to paint, clean and tidy the former Seaside Café and surrounding areas at Grève de Lecq.
12 Jun 2024

The Atlantic’s Jack Edgar Named Semi-Finalist in Prestigious National Chef Competition

Jack Edgar, Senior Chef de Partie at The Atlantic Hotel and Ocean Restaurant, Jersey, has been named a semi-finalist in the prestigious Craft Guild of Chefs Young National Chef of the Year competition.
04 Jun 2024

New Audio-Visual Installation ‘Layers of Time’ at 16 New Street.

Kindly supported by The Jersey Community Foundation with funds from the Channel Islands Lottery.