WTM London

World Travel Market (WTM) is a truly international event, bringing together 51,000 travel professionals from 190 countries and regions to London for four days. Through its industry networks, unrivalled global reach, WTM London creates personal and business opportunities, providing customers with quality contacts, content and communities. 

Visit Jersey stand

Visit Jersey at World Travel Market 2019

In 2019, Visit Jersey joined Ukinbound on their stand in the UK & Ireland Hall. More than 30 meetings were held with new and existing business partners to discuss and develop future opportunities,  understand trends, marketing opportunities, build awareness of the destination and inspire even more visitors to the island. The activity didn't end there, over the subsequent weeks' meetings with all our partners were followed up and opportunities progressed for 2020 and beyond. To discuss future trade event opportunities, please contact Sarah Barton.

Meryl on stage

WTM London was the perfect event for the Visit Jersey team to share new products initiatives, experiences and showcase the year round appeal of the island. 

Our Head of Product, Meryl Laisney, alongside Strava presented on the main stage on New Tech, Audiences & Channels: The Shifting Landscape in Digital Brand Engagement, discussing how Visit Jersey collaborated with the sports app to distribute bookable experiences.

The activity generated a 14% increase in off-island marathon visitors year-on-year, and delivered and incremental spend of over £275,000, achieving a 10:1 ROI. Find out more about the Jersey Runcation here and download the slides below.

Jersey Runcation Presentation